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WITH DU MAURIER'S EXIT, LPGA TOUR SEEKS NEW TITLE SPONSOR

          The du Maurier Classic, which is the fourth major on
     the LPGA Tour schedule and the "only stop the tour makes in
     Canada, came closer to being snuffed out yesterday when
     Imperial Tobacco" announced it is "looking for another
     corporation to pick up" title sponsorship of the event,
     according to Mark Atchison of the TORONTO STAR.  Imperial
     had been the event's title sponsor for the past 26 years,
     and the announcement "means the chances of the Classic
     retaining its major status or even remaining on the LPGA
     schedule in future years will now become more difficult." 
     Atchison writes that the event's new sponsor would "have to
     inject at least" C$5M per year into the tournament "to keep
     it a major," and Imperial is "hoping to attract a new
     sponsor who will commit to the event for at least five
     years."  Atchison: "That rules out everyone except major
     corporations like auto companies or those in the computer
     sector.  And many of those have committed to other tours and
     events."  LPGA Exec Dir of Tournament Sponsors Rob Neal gave
     no deadline for finding a sponsor (TORONTO STAR, 2/22).
     

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