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UNITED THEY STAND? SHOULD MLS AND THE WUSA WORK TOGETHER?

          The WUSA unveiled its business plan last week for a new
     women's soccer league to debut in 2001, but many in the
     media are calling for the WUSA and MLS to work together on
     one women's league.  Currently, MLS is studying the
     feasibility of developing its own league.  On ESPN.com, Jeff
     Bradley wrote, "What we're hearing out of MLS is that the
     WUSA simply wants to go it alone."  But Bradley added,
     "While the women have every right to be proud of their
     accomplishments ... when you take them out of the national
     team uniform and divvy them out ... they're going to be
     faced with the same battles the men are facing in MLS."
     Bradley: "It's tough to [make] a living as a soccer player
     in this country.  And it will only be tougher if the men and
     women are pulling against one another."  If MLS and WUSA
     investors "want to help the sport" of soccer grow in the
     U.S., they "should be tackling the stadium issue together." 
     Bradley added, "For the sake of soccer in this country, let
     clear heads prevail.  Get together and build some stadiums. 
     Get together and build the game" (ESPN.com, 2/19).
          MARKET RESEARCH: In San Diego, Mark Zeigler cited a
     source as saying the city is "currently the only" Southern
     CA market the WUSA is "looking at."  Zeigler: "San Diego
     also might be the only market west of the Mississippi in the
     inaugural season."  The source added that the WUSA
     "tentatively has planned to put" the other seven teams in
     Atlanta, Boston, Detroit, Tampa/Orlando, Philadelphia, N.Y.
     and DC (SAN DIEGO UNION-TRIBUNE, 2/19).  BROADCASTING &
     CABLE's John Higgins writes, "Teams are most likely to be
     started where the partners own cable systems, such as New
     York and Orlando for Time Warner or Philadelphia for
     Comcast" (BROADCASTING & CABLE, 2/18).
          TV COVERAGE: MULTICHANNEL NEWS' R. Thomas Umstead cited
     an ESPN spokesperson who said the net is "interested in
     seeing what the [WUSA] has to offer, based on our commitment
     to soccer and our great relationships with those MSOs."  A
     Fox spokesperson said the net "as a national entity, is not
     interested" in televising WUSA games.  But the Fox
     spokesperson "would not rule out potential interest among
     the Fox owned-and-operated regional sports networks for
     local-team cable rights."  Oxygen "is not being considered
     because of its lack of subscribers" (MULTICHAN. NEWS, 2/21). 
     

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