The following lists final national and cable Nielsen
ratings from recent sports events (THE DAILY):
EVENT DATE NET TIME RAT/SHR
NCAA Men's B-Ball: (regional) 2/12 ABC 1:30-4:00pm 1.5/4
U.S. Figure Skating Champ. 2/12 ABC 4:00-6:00pm 3.4/8
U.S. Figure Skating Champ. 2/12 ABC 9:00-11:00pm 7.7/14
NASCAR: Daytona 500 Qualifying 2/12 CBS noon-3:00pm 2.2/6
Buick Invitational -- 3rd Rd. 2/12 CBS 3:00-6:00pm 4.0/10
Olympic Trials: Boxing 2/12 NBC 2:00-4:00pm 1.4/4
Gravity Games 2/12 NBC 4:00-6:00pm 1.4/4
Skiing: Bumps & Jumps 2/13 ABC 2:30-3:30pm 1.2/3
NCAA Men's B-Ball: (regional) 2/13 ABC 3:30-6:00pm 1.6/4
NASCAR: Bud Shootout 2/13 CBS noon-1:00pm 3.8/11
NCAA Men's B-Ball: (regional) 2/13 CBS 1:00-3:00pm 2.8/7
Buick Invitational -- 4th Rd. 2/13 CBS 3:00-6:00pm 8.0/18
Alpine World Cup Skiing 2/13 NBC 2:00-3:00pm 1.3/3
Gravity Games 2/13 NBC 3:00-5:00pm 1.6/4
"NBA Showtime" 2/13 NBC 6:00-6:30pm 5.1/10
NBA All-Star Game 2/13 NBC 6:30-9:00pm 6.9/12
US COV
EVENT DATE NET AREA AREA SHR 000
NCAA Men's B-Ball: (UT-UK) 2/1 ESPN 1.2 1.5 2 1194
Figure Skating: Japan Open 2/2 TNT 1.0 1.2 2 962
Figure Skating: Japan Open 2/3 TNT 1.1 1.5 2 1123
NBA on TNT: (Kings-Pacers) 2/4 TNT 0.9 1.2 2 952
NHL All-Star Superskills 2/5 ESPN 1.0 1.3 2 990
NOTES: CBS' coverage of the final round of the Buick
Invitational was up 27% over last year's 6.3/15 (CBS). USA
TODAY's Rudy Martzke reports that the rating "was the
highest for any non-major tournament" since the '85 Bob Hope
tournament on NBC (USA TODAY, 2/18).
NBA ENJOYS CANADIAN REBOUND: In Toronto, Chris
Zelkovich writes that "things are definitely looking up for
the NBA's prospects in Canada," as the first Raptors game
shown on Sportsnet after the All-Star Game drew 74,000
viewers, up about 45% over the season average (STAR, 2/18).
LOCAL NOTES: In Cleveland, Mary Schmitt Boyer reported
that ratings for Cavs games on WUAB-UPN have fallen from a
"3.7 rating last year to a 3.0 this year," representing a
24% decrease. Cavs Dir of Broadcast Services Dave
Dombrowski: "It's a trend we're seeing around the league. A
lot of teams are down" (Cleveland PLAIN DEALER, 2/17).
For broadcast numbers, one ratings point = 1,008,000
homes. For cable, "Cov. Area" = % of homes tuned in to that
program in that network's universe of subscribers.
