Menu
Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NAMES & FACES: CNNfn's Casey Wian reported on David
     Duval's four-year, multimillion dollar apparel sponsorship
     deal with Mossimo.  Wian said the Mossimo line features "a
     sleek new look that's in sharp contrast to traditional golf
     attire" and that the deal is an "effort to improve" both
     parties' "images."  Duval, who previously endorsed Tommy
     Hilfiger: "I just felt like it was time for something
     different.  I felt like I fit in just right.  It's nice to
     be able to inject a little more fashion into our game." 
     Mossimo Chair Mossimo Giannulli said "the stuff David's
     wearing" will hit stores by the end of June ("Biz Buzz,"
     2/17)....Dr. Colleen Hacker, sports psychology consultant
     for the U.S. women's soccer team, has signed an exclusive
     marketing representation deal with Sue Rodin of N.Y.-based
     Stars & Strategies (Stars & Strategies)....SFX Sports Group
     VP/Tennis Patricio Apey announced the signing of 17-year-old
     tennis player Andy Roddick to an exclusive representation
     deal (SFX)....Former Broncos TE Shannon Sharpe, who recently
     signed with the Ravens, "peddled onion rings" for the Good
     Times restaurant in Denver last season, and he was "so good
     for business that another series of commercials are to be
     filmed next week" (ROCKY MOUNTAIN NEWS, 2/18).
          NOTES: The Lego Company and MLS have partnered to bring
     the Lego/MLS Soccer Experience, an interactive, traveling
     truck show, to MLS markets this season.  The show will
     launch at LegoLand California and will hit all 12 MLS
     stadiums this season.  Additionally, the show will make
     stops at the MLS All-Star Game in Columbus in July, at the
     MLS Cup in DC in October and also in Toronto (MLS)....A
     Boston federal court jury yesterday "stunned" MA-based golf
     cleat maker MacNeill Engineering, as it rejected the
     company's claim that Trisport's "cleat-locking mechanism
     infringed" upon MacNeill's patent.  Trisport is a British
     company that supplies cleats to Acushnet's FootJoy Worldwide
     unit (Greg Gatlin, BOSTON HERALD, 2/18).     

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2000/02/18/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2000/02/18/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE