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Franchises

MLB NOTES: D'RAYS UNVEIL TICKET PROGRAM; MARLINS UPDATE

          The Devil Rays yesterday unveiled a ticket program
     "that provides for significantly discounted tickets" five
     days a week, according to Marc Topkin of the ST. PETERSBURG
     TIMES.  The program will include: Half-Price Mondays, for
     which outfield and upper general admission seats are half-
     price; Tampa Tuesdays, for which $8 general admission
     tickets are available for $3 with a newspaper coupon; Web
     site Wednesday, for which different specials will be posted
     on the team Web page; The St. Petersburg Times TGIF at the
     Trop (Tropicana Field) Friday, for which $10 tickets will be
     available in the Beach section along with two soft drinks or
     beers for $10 with a newspaper column; and St. Petersburg
     Times Family Funday Sundays, for which fans can get a lower-
     deck outfield seat, hot dog and Pepsi for $12 or an upper
     deck general admission seat, hot dog and Pepsi for $7. 
     Devil Rays VP/Sales & Marketing John Browne: "We're just
     trying to provide as many affordable options so people will
     come see what we're doing, and we're confident they will
     enjoy themselves" (ST. PETERSBURG TIMES, 2/18).
          MARLINS: In FL, Joe Capozzi writes that the Marlins
     launched their new marketing campaign, aimed at "introducing
     players to the community and acknowledging the team's status
     as one of the worst in baseball" (see THE DAILY, 2/7). 
     Marlins Owner John Henry, on the team's status: "I don't
     think you can ignore what the situation is.  I think you
     address the situation."  Capozzi adds that the "Every Day.
     Every Game. All Heart." campaign, which includes "at least
     $500,000 in slick" TV commercials, is believed to be
     "unprecedented" because the Marlins are entering only their
     eighth year.  Marlins CF Preston Wilson, during one spot
     being shown in Palm Beach, Broward and Dade counties:
     "Marlins fans live in the past ... and they don't know me. 
     I'm Preston.  I'm number 44. You want heart? You got it." 
     Capozzi writes that fans "better" come back if Henry hopes
     to succeed in his plan to build a $400M ballpark in downtown
     Miami.  As of last Friday, the number of season-ticket
     holders was down from last year's 9,100, but team officials
     "won't say how much of a decline," though the "drop-off is a
     continuation of a trend" (PALM BEACH POST, 2/18).
          ANGELS: In L.A., Bill Shaikin wrote that the Angels
     raised prices for field-level seats from $19 to $20,
     terrace-level seats from $17.50 to $18.50 and the best
     upper-deck (view-level) seats from $13 to $14, but the rest
     of the seats in that section remained at $11 and $10. 
     Bleacher seats will remain at $8 and $6 for adults and $5.50
     and $3 for children.  Anaheim Sports President Tony Tavares
     "confirmed" last week that 20-25% of fans have not renewed
     season tickets (L.A. TIMES, 2/17).

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