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NBC EARNS LOWEST NBA ALL-STAR GAME RATING EVER WITH 6.9

          NBC's coverage of Sunday's NBA All-Star Game earned a     6.9/12 final Nielsen rating, down 35% from the 10.6/17 from     the last NBA All-Star Game played in '98 (NBC).  In     Minneapolis, Steve Aschburner writes that the All-Star Game     rating was the "lowest in history."  The previous low was a     7.8 for both the '79 game on CBS and the '91 game on NBC     (STAR TRIBUNE, 2/16).  Mediacom's Jon Mandel, noting CBS'     Buick Invitational Sunday coverage featuring Tiger Woods     earned an 8.0/17 overnight rating: "Everybody was a fan of     Michael Jordan and Charles Barkley.  Now everybody's a fan     of Tiger Woods.  The NBA doesn't have the overall fan base     that Jordan and Barkley attracted" (USA TODAY, 2/16).          IN-VINCE-ABLE: TSN earned its highest-ever basketball     rating in network history for its coverage of NBA All-Star     festivities on Saturday.  TSN averaged 610,000 viewers for     the program, which included the Raptors' Vince Carter     winning the Slam-Dunk competition (TSN).  USA TODAY's Rudy     Martzke reports that TNT's All-Star Saturday coverage earned     a 3.9 cable rating, up 29% from '98 (USA TODAY, 2/16).           OH, CANADA: In Toronto, William Houston reports that     the NBA "has agreed to revise its broadcasting policy" in     Canada, as sources say TSN and CTV SportsNet execs "have     successfully lobbied the NBA to expand territorial     distribution" of Raptors and Grizzlies games "outside a 75-     mile club limit."  The two Canadian franchises had argued     that the 75-mile restriction "frustrated their attempts to     market the game beyond" their respective home cities.  With     the new rules, Raptors local games "will be seen in all of     Ontario," while Grizzlies games "will be aired throughout     British Columbia."  Houston also writes that Canadian TV     execs "don't buy the argument that basketball is unfairly     relegated to second place" in Canadian sportscasts.  TSN     VP/Programming Phil King: "The evidence shows that our     highest rated Raptor game is about half of our lowest rated     Leaf game. ... Basketball is just not as popular (as     hockey).  So what comes first, treating it like it's the     bigger sport, or giving the viewers what they want?"      Houston notes that CBC's "Hockey Night In Canada" averages     about 1.3 million viewers in prime time on Saturday, while     CTV's national NBA game on Sunday afternoon averages "only"     179,000 viewers.   TSN's nationally covered Raptors games     average 139,000 viewers (Toronto GLOBE & MAIL, 2/16).

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