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WITH A YEAR OF DMX-PERIENCE, REEBOK CONTINUES TO PUSH TECH

          Reebok will launch a $17M "global brand campaign" in
     April that will continue to "leverage" its DMX cushioning
     technology as a "key differentiator and [reaffirm] the
     company's recent pattern of diverting ad dollars from TV to
     print," according to Terry Lefton of BRANDWEEK.  The
     campaign from Berlin, Cameron & Partners, N.Y., will use the
     theme "Feel the flow," which replaces the "Can You Feel It?"
     tag, to "better communicate the consumer benefits" of the
     DMX technology that will be in 60% of Reebok's 2000 product
     line.  About 75% of the images in the campaign are of women
     in order to leverage Reebok's "legacy as a female fitness
     brand."  The company's "shift to print begins" this week
     with a "separate" $20M effort via Bartle Bogle Hegarty, N.Y.
     and London, for the company's line of "classic" shoes. 
     Reebok CEO Paul Fireman: "Print allows us to target more
     effectively, especially to women" (BRANDWEEK, 2/14 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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