THE DOT.COMS JUST KEEP COMING: NASCAR SC RACE SIGNS SPONSOR

          Mall.com has signed a one-year deal with an "option to
     renew for up to three years" to become title sponsor of
     Darlington Raceway's (SC) March 19 NASCAR Winston Cup race,
     according to Pete Iacobelli of the AP.  TranSouth has title-
     sponsored the race since '82, marking the "second-longest
     continuing sponsorship in NASCAR."  Darlington President Jim
     Hunter said the new pact is "on the lower end" of the
     $700,000-2M cost of sponsoring a Winston Cup event.  The
     race will now be called the Mall.com 400.  TranSouth's deal
     was set to expire this year, but a "management change at the
     company hastened the separation."  While "some printed
     material" has been sent out with TranSouth's name, the
     approximately 80,000 tickets for the event have "not yet
     been printed" (AP, 2/12).