The following lists final national and cable Nielsen
ratings from recent sports events (THE DAILY):
EVENT DATE NET TIME RAT/SHR
NCAA Men's B-Ball: (regional) 2/5 ABC 3:00-5:00pm 1.7/5
Winter X Games 2/5 ABC 5:00-6:00pm 1.7/4
NCAA Men's B-Ball: (CT-MSU) 2/5 CBS 1:00-3:15pm 1.9/6
PGA: Pebble Beach -- 2nd Rd. 2/5 CBS 3:15-6:00pm 3.3/9
NTRA: Donn Handicap 2/5 Fox 4:00-5:00pm 1.1/3
Millrose Games 2/5 NBC 2:30-3:30pm 1.3/4
Visa Gymnastics 2/5 NBC 3:30-5:30pm 2.7/7
NBA 2000 All-Star Preview 2/5 NBC 5:30-6:00pm 2.3/6
Winter X Games 2/6 ABC 1:00-2:30pm 1.7/4
NHL All-Star Game 2/6 ABC 2:30-5:30pm 2.7/6
NFL: Pro Bowl 2/6 ABC 5:30-9:00pm 8.6/15
Daytona 500 Preview 2/6 CBS noon-1:00pm 1.1/3
NCAA Men's B-Ball: (regional) 2/6 CBS 1:00-3:00pm 1.3/4
PGA: Pebble Beach -- 3rd Rd. 2/6 CBS 3:00-6:30pm 3.9/9
"NBA Showtime" 2/6 NBC 12:30-1:00pm 2.0/6
NBA: (Heat-Knicks) 2/6 NBC 1:00-3:30pm 3.1/8
NBA: (regional) 2/6 NBC 3:30-6:15pm 3.8/9
US COV
EVENT DATE NET AREA AREA SHR 000
NBA: (Lakers-Jazz) 1/24 TBS 1.4 1.8 3 1422
Boxing: Tyson vs. Francis 1/29 SHOW 2.0 10.6 16 1983
Australian Open-Men's Finals 1/29 ESPN 1.4 1.9 3 1439
NHL ALL-STAR NOTES: ABC's coverage of the NHL All-Star
Game was up 23% over last year's 2.2/5 rating on Fox. The
game was also up 118% from last year's 1.1 to a 2.4 rating
in the 18-24 male demo. The ratings were also up among Men
18-34 (from a 2.2 to a 2.5); Women 18-24 (from a 0.5 to a
1.2); and Women 18-34 (from a 1.0 to a 1.3). Viewership
also increased in non-traditional hockey markets, including
Seattle (+133%), Atlanta (+106%), Indianapolis (+100%),
Orlando (+82%), Kansas City (+69%), Charlotte & Miami
(+62%), San Diego (+57%), Nashville & Jacksonville (+18%)
and Cincinnati (+10%) (THE DAILY). USA TODAY's Rudy
Martzke writes that ABC Sports VP/Sports Media Relations
Mark Mandel "credits cross-promotion between ESPN and ABC"
for the game's improved rating. Fox Sports Dir of PR Dan
Bell: "Cross-promotion. What a concept" (USA TODAY, 2/11).
RODMAN, THE MAVS FAD: FSN's coverage of Wednesday's
Sonics-Mavericks game, which featured the debut of Mavericks
F Dennis Rodman, earned a 4.8/7 local rating in the Dallas-
Ft.Worth market, making it the most watched Mavs telecast on
FSN since the network began receiving ratings in '94. The
4.8 rating was 480% better than the team's 1.0 season
ratings average (FSN). In N.Y., Peter Vecsey, noting the
Mavericks issued 100 extra press credentials for Rodman's
debut: "It was the most media coverage of an event in Texas
since Waco" (N.Y. POST, 2/11).
For broadcast numbers, one ratings point = 1,008,000
homes. For cable, "Cov. Area" = % of homes tuned in to that
program in that network's universe of subscribers.
