Finance

ISC GOES ONLINE TO SELL ITS GOODS WITH MOTORSPORTS STORE

2.11.2000

          Int'l Speedway Corp. (ISC) this week began selling
     merchandise for "top dollar" via the Internet at
     www.iscmotorsportsstore.com, which is designed and operated
     by PSINet, according to Thomas Brown of the Daytona Beach
     NEWS-JOURNAL.  Michael Gentry, President of Americrown
     Service Corp., ISC's souvenir vending unit, said that ISC
     "decided to keep online prices the same as those charged at
     track booths" in order to prevent "confusion" among the
     fans.  Brown noted that Gentry "declined to offer any
     estimates" for how much revenue the online operation will
     produce for ISC (Daytona Beach NEWS-JOURNAL, 2/10).

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