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WHO WANTS TO PLAY SPORTS AT HOME? RASMUSSEN HOPES YOU DO

          Sports@Home, chaired by ESPN Founder Bill Rasmussen, is
     scheduled to be unveiled "in full" June 1 and will offer
     "computerized games, chat rooms and e-commerce," according
     to David Sweet of the WALL STREET JOURNAL. Rasmussen: "We're
     going to be the ESPN of sports games."  Sports@Home plans to
     buy airtime this fall on CBS, NBC or ABC to broadcast a
     "prime-time sports game show called 'Pro Sports Payday.'" 
     The show will air six times and will feature contestants
     competing in an hour-long program, answering questions
     "devoted to a single sport."  Individual shows will "boast
     purses" of $2M.  Paul Kagan Associates Senior Analyst John
     Mansell: "It's a very interesting idea, especially when you
     see how popular 'Who Wants to Be a Millionaire' has been. 
     It could be a blockbuster."  Sweet added that Rasmussen
     plans to "post a slew" of computer-oriented sports games on
     the site, such as EA Sports' Madden 2000, NHL 2000 and Tiger
     Woods 2000.  Rasmussen expects the site to make a profit in
     "fewer than two years," and he "points to naming rights,
     membership revenue and advertising dollars from the TV show
     as crucial income streams" (WALL STREET JOURNAL, 2/9).  

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