IRL GETS SHOWN THE NORTHERN LIGHT: INKS FIVE-YEAR DEAL

          The IRL and Internet company Northern Light Technology
     have entered into a five-year marketing partnership that
     establishes the Northern Light Cup and a $1M purse to the
     winner of the IRL points championship.  The deal commences
     with the upcoming season beginning this weekend in Orlando. 
     In addition to the points fund, Northern Light will also
     underwrite $500,000 in driver awards in the Northern Light
     Circle of Champions.  The company will also title sponsor
     the final qualifying day at the Indy 500, to be called
     Northern Light Bubble Day.  As part of the deal, Northern
     Light will advertise on IRL TV and radio broadcasts and help
     develop the IRL's Internet presence (Northern Light).
          DRIVER DEALS: In Indianapolis, Robin Miller reports
     that Tickets.com will sponsor Al Unser, Jr.'s ride in his
     inaugural IRL season.  Meanwhile, Rio casino will sponsor
     A.J. Foyt's recently announced second IRL car to be driven
     by Eliseo Salazar (INDIANAPOLIS STAR, 1/28).