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NAMES & FACES: VINCE CARTER ALREADY LOSING MARKETING APPEAL?

          NBA: In Toronto, Marty York writes that Raptors G Vince
     Carter's "golden image is beginning to tarnish," as he has
     "drawn criticism recently for being ... too much of a hot
     dog and not enough of a team player, too mouthy with
     officials and too affectionate with opponents" (Toronto
     GLOBE & MAIL, 1/25)....Lakers G Kobe Bryant said that he
     will "not defend his Slam Dunk title" at next month's All-
     Star Game in Oakland "because his teammates, not some
     ancillary individual title, come first" (OC REGISTER, 1/22).
          NASCAR: Car owner Jack Roush is "going full speed ahead
     with building a new race shop" in NC and "mapping out plans"
     for driver Kevin Lepage "to run the entire" Winston Cup
     season, despite having no sponsor for the car (DAYTONA NEWS-
     JOURNAL, 1/22).  Lepage was sponsored by TV Guide last year
     (THE DAILY)....GA-based Realtree Outdoor Products has
     renewed its primary sponsorship of Dave Marcis' Winston Cup
     Chevrolet (NASCAR.com, 1/21).
          XTREME SPORTS: In San Diego, Bill Center profiled the
     marketability of Supercross racer Jeremy McGrath and writes
     that Mattel is "getting ready to launch" a McGrath-branded
     radio-controlled X-Treme Cycle, Hot Wheels car and action
     figure.  McGrath already has a line of clothes that "extend
     from ... off-road riding gear to children's pajamas," as
     well as his own video game.  McGrath is also a national
     spokesperson for Mazda trucks, Yamaha motorcycles, 1-800-
     collect, SpyOptics, GT BMX Bicycles and No Fear Clothing. 
     McGrath, on his marketing: "We're just cracking the bottle
     open" (SAN DIEGO UNION-TRIBUNE, 1/22).

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