Sports Media

OVERNIGHT RATINGS FOR LAST WEEKEND'S NFL PLAYOFF COVERAGE

1.21.2000

          The following lists final national Nielsen ratings from
     last weekend's sporting events (THE DAILY):

     EVENT                 DATE  NET    TIME              RAT/SHR
     "The NFL Today"       1/15  CBS    12:00-12:30pm     5.0/15
     NFL: Dolphins-Jaguars 1/15  CBS    12:30-4:00pm     13.8/34
     "Fox NFL Sunday"      1/15  Fox     3:30-4:00pm      4.4/10
     NFL: Redskins-Bucs    1/15  Fox     4:00-7:30pm     16.3/34
     "Fox NFL Sunday"      1/16  Fox  11:30am-12:30pm     6.2/17
     NFL: Vikings-Rams     1/16  Fox    12:30-4:00pm     20.4/44
     "The NFL Today"       1/16  CBS     3:45-4:00pm      3.4/7
     NFL: Titans-Colts     1/16  CBS     4:00-7:30pm     20.5/38
          
          COMPARISONS: CBS' 12:30pm ET broadcast of Dolphins-
     Jaguars is down 24.2% from last year's comparable early
     Saturday broadcast of 49ers-Falcons on Fox.  Fox's Redskins-
     Bucs broadcast is down 11.4% from last year's Dolphins-
     Broncos late Saturday game on CBS.  Fox's Vikings-Rams early
     Sunday game is up 1.5% from last year's Jaguars-Jets early
     game on CBS.  CBS' Titans-Colts late game is down 4.2% from
     last year's Cardinals-Vikings 4:00 broadcast on Fox.

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