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OLYMPIC ROUND-UP: WAS BID CRISIS A BLESSING IN DISGUISE?

          IOC VP Dick Pound opened his address at Sport Summit in
     N.Y. yesterday by saying, "The IOC is stronger than ever.  I
     am very bullish on the future.  What a difference a year
     makes."  Pound added the "end result of the [bid] crisis is
     that the IOC enters the 21st century renewed, more
     transparent, more responsive and more accountable." More
     Pound: "We use the crisis to instill many changes that may
     have taken us years or even decades to achieve. ... The
     crisis made people remember how much and why they love the
     Games" (THE DAILY).
          A PLACE TO LAY YOUR HEAD: As reported in THE DAILY
     yesterday, Marriott has signed on as the official lodging
     supplier of the 2000 Winter Games in a deal that also covers
     the 2000, 2002 and 2004 U.S. Olympic Teams.  In UT, Lisa
     Riley Roche reported that while terms of the deal were not
     disclosed, SLOC President Mitt Romney said that the "value
     is more than" $5M.  Roche added that Marriott is a "supplier
     to the Olympics, not a sponsor," as sponsors "must come up
     with at least" $20M in "cash, goods and services," while a
     supplier's contribution "typically ... does not include
     much, if any, cash."  But Romney called the deal Marriott's
     "largest ever for a sporting event" (DESERET NEWS, 1/19).
          NEW CAMPAIGN: Pound told CNNfn's Beverly Schuch that
     the IOC's new ad effort was not a "big budget campaign." 
     Pound: "We got a lot of volunteer contributions including
     ... Robin Williams."  Pound on Schuch's suggestion that the
     line, "you don't win your silver, you lose your gold," was
     directed toward Nike: "We didn't direct the [ads] towards
     anyone. It's the concept of the Olympics.  It's not
     absolutely necessary that you win, and a lot of these pieces
     in this series don't revolve around winners.  They revolve
     around the human stories that make the Olympics different
     from most sports properties" ("Biz Buzz," CNNfn, 1/19).  IOC
     Marketing Dir Michael Payne said yesterday at Sport Summit,
     "If anyone out there is thinking the campaign is in response
     to the [bid crisis], let me stop you there.  This is about
     communicating the value of the Games, the values they
     represent.  This isn't about the IOC."  Payne told THE DAILY
     that Nike was aware of the IOC's campaign (THE DAILY).
          JUAN MORE TIME: The AP reports that for the "second
     time in two months," IOC President Juan Antonio Samaranch
     "plans to talk to U.S. authorities investigating" the SLOC
     bid scandal.  Samaranch said that the "exact date" of his
     meeting with the Justice Department and the FBI has not been
     "100 percent fixed," but it "would be in around two weeks'
     time" (AP, 1/20). 

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