Looking for comprehensive information on 13-17 year
olds? Look no further. The Harris Sports Poll's- YOUTH
SPORTS REPORT provides monthly detailed tracking data on key
consumer issues within the sports industry. As part of The
Harris Sports Poll -- the ultimate source for sports
industry research with over 10,000 completed interviews per
month -- YOUTH SPORTS REPORT provides a depth and scope of
data never before possible. Did you know ... Youth, in
December, were significantly more likely than adults to
drink sports drinks (61% v. 40%); Diehard and avid sports
fans were more likely to drink sports drinks: for example,
NFL (81%); NBA (85%); Pepsi drinkers were significantly
more likely than Coke drinkers to drink All-Sport (39% v.
29%); Surge drinkers were more likely than drinkers of
other softdrinks to drink Powerade (73%) vs 53% general
population, 56% Coke drinkers, 57% Pepsi drinkers, 56%
Sprite drinkers, 62% Mountain Dew drinkers. For more
information on this new youth marketing tool, call 877-228-
7986, email info@harrissports.com or visit
www.harrisinteractive.com/sp.
