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TBS HONORS MLK TODAY; "NHL RULES!" STILL EARNING INK

          Tonight's "Inside the NBA" on TBS will feature Cavs
     President Wayne Embry, along with Oscar Robertson, Bill
     Russell and John Thompson, "discussing the impact" Martin
     Luther King Jr. "had on their lives," according to Mary
     Schmitt Boyer of the Cleveland PLAIN DEALER.  The discussion
     will be shown after today's NBA doubleheader on TBS (PLAIN
     DEALER, 1/17).  Meanwhile, today's 4:00pm ET Pistons-Knicks
     game on TBS will be a "Kidcast" in an attempt to "draw in
     young viewers home" for the MLK holiday. N.Y.-area teenagers
     will join TBS' Kevin Calabro and Mike Fratello to "call part
     of the game," and one of the kid teams will conduct an
     interview with Grant Hill (PALM BEACH POST, 1/16).
          THIS "RULES!": In Detroit, Kupelian & O'Hara wrote that
     ESPN2's "NHL Rules!" received "mixed reviews from TV
     critics.  Predictably, it's being ripped in Canada ... and 
     applauded in the [U.S.]" (DETROIT NEWS, 1/16).  The
     SPORTSBUSINESS JOURNAL's Noah Liberman writes that the
     telecast "was compelling and extremely watchable." 
     Liberman: "Based on reactions from the broadcasters and the
     viewers ... it was a rousing success."  ESPN is "considering
     more such events" and "more Web-TV integration" with the
     NHL, which was "extremely cooperative in the development of
     the project" (SPORTSBUSINESS JOURNAL, 1/17 issue).   

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