Reebok "has teamed" with N.Y.-based Cybuy to "hit
Internet users" with "new Internet pop-up window technology
designed to foster impulse buying" online, according to Greg
Gatlin of the BOSTON HERALD. The technology features what
"look like typical banner ads on a Web site," but when a
user clicks on the pop-up ad, instead of clicking through to
a merchants' Web site, "a window appears on that same site
with a specific product offer" (BOSTON HERALD, 1/17).
NOTES: The WWF, in the "first case testing" the new
anti-cybersquatting law, "won back rights to the use of"
worldwrestlingfederation.com from a CA man who tried to
resell it to the organization for a "substantial profit"
(WALL STREET JOURNAL, 1/17)....In Toronto, Shellene Drakes
profiles athletes taking their messages directly to the Web.
Athlete Direct has "already helped more than 150 athletes
launch their own sites," and 100 more are "due to come
online in the next few months" (TORONTO STAR, 1/17).
...IMG's Mark Steinberg said that Tiger Woods "is in the
process of extending his personal Internet site deal with
SportsLine.com." Woods "also is in the process of setting
up an online selling relationship." Steinberg: "I think
you'll see him be a general endorser of an e-commerce site"
(BRIDGE NEWS, 1/14)....In Toronto, Michael Grange reported
that Maple Leaf Sports & Entertainment President Richard
Peddie "predicted" that the team will launch "a proprietary
super site in the coming year that will try to meet the
almost limitless demands for Leaf-oriented news and
information" (Toronto GLOBE & MAIL, 1/15).
