BRANDWEEK's Terry Lefton reports that Reebok VP/Sports
Marketing JOHN FRASCOTTI is leaving the company after more
than ten years to become President & COO of MA-based
MyTeam.com. Lefton also notes, "In a reversal of recent
moves," GREG MILLARD, NFLP Manager of Corporate
Sponsorships, who left for a job at Broadbandsports.com, has
returned to NFLP in the same capacity (BRANDWEEK, 1/17).
...The SPORTSBUSINESS JOURNAL's Andy Bernstein reports that
MLS has named MARK NOONAN as VP/Marketing & Fan Development.
Noonan was VP/Marketing for the U.S. Soccer Federation. MLS
will separate marketing from sales under a reorganization
after the departure of MLS CMO RANDY BERNSTEIN (See THE
DAILY, 1/10) (SPORTSBUSINESS JOURNAL, 1/17 issue).....SONDRA
BASEGGIO has left as Dir of Marketing & Communications for
Fox Sports Net OH to join local management firm Hermes
Sports & Events (Cleveland PLAIN DEALER, 1/14).
TEAM CHANGE: In Boston, Steve Bulpett wrote, "In a move
that has baffled many in the Boston business community, the
Celtics have let go" Senior VP/Administration JOE DILORENZO.
Bulpett wrote the "break appears to involve a difference of
opinion with someone higher on the management food chain"
and added that DiLorenzo's ties "to local business leaders
have been quite valuable to the organization." DiLorenzo
was the "hands-on leader in developing" the team's new
practice facility in Waltham, MA (BOSTON HERALD, 1/15).