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WHO'S ON FIRST? OLBERMANN/FRAZIER TO LEAD FSN "PRIMETIME"

          FSN's new programming lineup, which includes the
     addition of 11:00pm regional sports shows, will result in
     Keith Olbermann anchoring the "first and fourth hours" of
     the nightly news block with Kevin Frazier, according to
     David Barron of the HOUSTON CHRONICLE.  Meanwhile, the Chris
     Myers/Steve Lyons team will anchor the second and third
     hours of news, at 10:00pm CST and 10:00pm MST, respectively. 
     There is "no word yet on the anchor combo for the fifth and
     sixth hour that Fox must add."  Barron writes the regional
     news concept "is a good idea," but adds that Fox is "taking
     something of a chance by making it a 30-minute stand-alone
     show instead of part of the second hour of national news." 
     FSN Exec VP Arthur Smith: "It's in the spirit of what we
     are, and we're the right ones to do it."  Smith, asked by
     Barron if FSN is "running away" from ESPN's 11:00pm ET
     "SportsCenter": "We're not running away.  We are providing
     what is better programming and better scheduling for us." 
     Smith said that he also plans a "harder, more news-oriented"
     direction for "The Last Word" with Jim Rome, which FSN
     "hopes to promote as the sports equivalent of ABC's
     'Nightline.'"  Barron writes that "almost a year to the date
     after Olbermann's heralded arrival at [FSN], the network
     once again has gone back to the drawing board" (HOUSTON
     CHRONICLE, 1/10).  In Cincinnati, John Fay wrote on the new
     regional shows and called the idea "a great concept," but
     added the "key" is "how much Cincinnati news they're able to
     provide."  Fox Sports Net VP/Media Relations Lou D'Ermilio
     said the regional shows are going to feature "local stories
     at the top of the show" and viewers will also see national
     stories with "a local slant."  D'Ermilio: "We'll have news-
     gathering personnel in every region.  This is a major
     capital expenditure" (CINCINNATI ENQUIRER, 1/9).

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