SBD/6/Sports Society


          ESPN's Jeremy Schaap profiled former St. John's Univ.
     assistant men's soccer coach Jim Keady, who has filed an
     $11M lawsuit against the school and Nike "alleging they
     violated his civil and religious right by forcing him to
     wear the Nike symbol or quit."  Keady refused to wear Nike
     athletic gear despite the school's contract with the company
     due to Nike's overseas labor policy. Keady: "I was told that
     if I wanted to continue on as a graduate assistant coach
     next year I [needed] to wear Nike and drop this issue
     publicly or resign. ...  I went to St. John's to coach and
     to study theology.  I didn't go there to be an advertisement
     for the Nike corporation."  But Nike Dir of Global Issues
     Management Vada Manager called the lawsuit "baseless." 
     Schaap noted that St. John's officials "argue" that their
     relationship with Nike will "further" their commitment to
     the "tenets of Catholic social teaching."  St. John's VP/
     Ministry James Maher: "We face really two choices.  On the
     one hand, do we walk away from the Nike corporation or do we
     choose the path of really entering into a process where we
     do see where we can affect change for workers overseas and
     in the communities in which they live?" (ESPN, 12/3).

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ESPN, Nike, Sports in Society, Walt Disney

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