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Published December 3, 1999
In St. Paul, Aron Kahn writes that Sun Bowl title sponsor Wells Fargo paid $550,000 for the naming rights and "will be spending extra time and cash promoting the event" this year, which features a Univ. of OR-Univ. of MN matchup. The bowl game was called the Norwest Sun Bowl last year, but the title "was changed to reflect the merger of Norwest and Wells Fargo." Although Norwest was the purchaser in the deal, the name Wells Fargo "survived because it's recognized in more places." Since the name change has yet to take place in MN, the bank "is working overtime to promote the game in numerous ways, largely to put Wells Fargo on that list of common monikers" (ST. PAUL PIONEER PRESS, 12/3). ...Boomer Esiason helped launch the Web site Ourhouse.com yesterday. The site also announced its three-year, $9M sponsorship of the FL Citrus Bowl (USA TODAY, 12/3).