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BOWLING FOR DOLLARS ... FROM LAS VEGAS TO NEW ORLEANS
Published December 22, 1999
The following lists the '99-2000 college bowl schedule, including title sponsorship, length of the sponsorship, minimum payout per team, date and TV carrier (THE DAILY): TITLE DEAL BOWL SPONSOR YR/YRS TEAMS PAYOUT DATE NET SUGAR Nokia 2 of 3 VPI/FSU $11-13M Jan 4 ABC FIESTA Tostitos 5 of 7 TENN/NEB 11-13M Jan 2 ABC ORANGE FedEx 1 of 3 MICH/ALA 11-13M Jan 1 ABC ROSE^ AT&T 2 of 6 STAN/WIS 12M Jan 1 ABC FL CITRUS Ourhouse.com 1 of 3 MI ST/FLA 3.80M Jan 1 ABC GATOR Toyota 2 of 4 MIA/GATECH 1.40M Jan 1 NBC OUTBACK Outback Steakhouse 5 of 7 UGA/PURD 1.90M Jan 1 ESPN COTTON SW Bell 4 of 4 ARK/TEX 2.50M Jan 1 Fox INDEPEND. Samford 2 of 3 MISS/OKLA 1.00M Dec 31 ESPN LIBERTY^^^^ AXA 3 of 3 CSU/SOMISS 1.20M Dec 31 ESPN SUN^^^ Wells Fargo 1 of 1 ORE/MINN 1.00M Dec 31 CBS INSIGHT.COM Insight.com 3 of 4 COL/BC 750,000 Dec 31 ESPN PEACH Chick-Fil-A 3 of 3 CLEM/MS ST 1.60M Dec 30 ESPN MICRONPC.COMMicronpc.com 1 of 1 ILL/UVA 750,000 Dec 30 TBS HUMANITAR. Crucial.com 1 of 1 BOIST/LOU 750,000 Dec 30 ESPN2 HOLIDAY Culligan 2 of 4 WASH/KSU 1.85M Dec 29 ESPN MUSIC CITY Homepoint.com1 of 3 SYR/UK 750,000 Dec 29 ESPN ALAMO Sylvania 1 of 3 PSU/TXA&M 1.20M Dec 28 ESPN MOTOR CITY^^Big Three 2 of 4 BYU/MARSH 750,000 Dec 27 ESPN OAHU Jeep 2 of 5 HAW/OR ST 800,000 Dec 25 ESPN ALOHA Jeep 14 of 17 WAKE/ASU 800,000 Dec 25 ABC MOBILE AL Mobile AL n/a TCU/ECU 750,000 Dec 22 ESPN2 LAS VEGAS EA Sports 1 of 2 FRESNO/UT 750,000 Dec 18 ESPN2 HERITAGE McDonald's HAMP/SOU --- Dec 18 NBC OTHER DEAL TERMS: The Las Vegas Convention & Visitors Bureau ($400,000) and EA Sports ($350,000) are co-title sponsors of the Las Vegas Bowl, with an option for a third year. Sylvania's title sponsorship of the Alamo Bowl is valued at $2.7M, or $900,000 per year, with a three-year option in 2001. Title sponsorship of the Music City Bowl is valued at $1.5M over three years. Southwestern Bell signed a seven-year extension last summer worth $8.5M, through January 1, 2006. ^ = AT&T is a presenting sponsor with a six-year deal through 2005. ^^ = The Big Three, consisting of DaimlerChrysler, Ford and GM, are presenting sponsors. ^^^ = Norwest was the title sponsor of the Sun Bowl from '96-98, but Norwest and Wells Fargo merged in '98. Wells Fargo pays $550,000 in a one-year deal, but they signed a one-year extension through 2000. ^^^^ = AXA is in the process of extending its deal with the Liberty Bowl. THE HOST WITH THE MOST: In DC, Ray Glier writes that "despite sagging ticket sales" to the Mobile Alabama Bowl and "other less prominent bowl games, a line of cities is forming behind Mobile to host a bowl game." The NCAA "requires cities to make a minimum commitment" of $2M to host a bowl game, which includes $500,000 to stage the event and a minimum payout of $750,000 to each team. More Glier: "The glut of bowl games doesn't sit well with some college coaches and administrators, many of whom feel they must accept a bowl bid to satisfy fans" (WASHINGTON POST, 12/22).