Lazarus Says Rio A Financial Success For NBC No Current Wait List For Michigan CFB Tickets Salt Lake City Leads Rio Ratings NBC Touts Digital Presence From Rio Rio Rating Lowest Since Sydney In '00 NBC Wants Premium On "TNF" Ads Cal AD: Aussie Football Opener A "No Brainer" ESPN Public Editor Examines Body Issue Hart's Retirement To Cost Tennessee $645,454 NFL Reportedly Nixes Tirico As "TNF" Option
BOWLING FOR DOLLARS ... FROM LAS VEGAS TO NEW ORLEANS
Published December 22, 1999
The following lists the '99-2000 college bowl schedule, including title sponsorship, length of the sponsorship, minimum payout per team, date and TV carrier (THE DAILY): TITLE DEAL BOWL SPONSOR YR/YRS TEAMS PAYOUT DATE NET SUGAR Nokia 2 of 3 VPI/FSU $11-13M Jan 4 ABC FIESTA Tostitos 5 of 7 TENN/NEB 11-13M Jan 2 ABC ORANGE FedEx 1 of 3 MICH/ALA 11-13M Jan 1 ABC ROSE^ AT&T 2 of 6 STAN/WIS 12M Jan 1 ABC FL CITRUS Ourhouse.com 1 of 3 MI ST/FLA 3.80M Jan 1 ABC GATOR Toyota 2 of 4 MIA/GATECH 1.40M Jan 1 NBC OUTBACK Outback Steakhouse 5 of 7 UGA/PURD 1.90M Jan 1 ESPN COTTON SW Bell 4 of 4 ARK/TEX 2.50M Jan 1 Fox INDEPEND. Samford 2 of 3 MISS/OKLA 1.00M Dec 31 ESPN LIBERTY^^^^ AXA 3 of 3 CSU/SOMISS 1.20M Dec 31 ESPN SUN^^^ Wells Fargo 1 of 1 ORE/MINN 1.00M Dec 31 CBS INSIGHT.COM Insight.com 3 of 4 COL/BC 750,000 Dec 31 ESPN PEACH Chick-Fil-A 3 of 3 CLEM/MS ST 1.60M Dec 30 ESPN MICRONPC.COMMicronpc.com 1 of 1 ILL/UVA 750,000 Dec 30 TBS HUMANITAR. Crucial.com 1 of 1 BOIST/LOU 750,000 Dec 30 ESPN2 HOLIDAY Culligan 2 of 4 WASH/KSU 1.85M Dec 29 ESPN MUSIC CITY Homepoint.com1 of 3 SYR/UK 750,000 Dec 29 ESPN ALAMO Sylvania 1 of 3 PSU/TXA&M 1.20M Dec 28 ESPN MOTOR CITY^^Big Three 2 of 4 BYU/MARSH 750,000 Dec 27 ESPN OAHU Jeep 2 of 5 HAW/OR ST 800,000 Dec 25 ESPN ALOHA Jeep 14 of 17 WAKE/ASU 800,000 Dec 25 ABC MOBILE AL Mobile AL n/a TCU/ECU 750,000 Dec 22 ESPN2 LAS VEGAS EA Sports 1 of 2 FRESNO/UT 750,000 Dec 18 ESPN2 HERITAGE McDonald's HAMP/SOU --- Dec 18 NBC OTHER DEAL TERMS: The Las Vegas Convention & Visitors Bureau ($400,000) and EA Sports ($350,000) are co-title sponsors of the Las Vegas Bowl, with an option for a third year. Sylvania's title sponsorship of the Alamo Bowl is valued at $2.7M, or $900,000 per year, with a three-year option in 2001. Title sponsorship of the Music City Bowl is valued at $1.5M over three years. Southwestern Bell signed a seven-year extension last summer worth $8.5M, through January 1, 2006. ^ = AT&T is a presenting sponsor with a six-year deal through 2005. ^^ = The Big Three, consisting of DaimlerChrysler, Ford and GM, are presenting sponsors. ^^^ = Norwest was the title sponsor of the Sun Bowl from '96-98, but Norwest and Wells Fargo merged in '98. Wells Fargo pays $550,000 in a one-year deal, but they signed a one-year extension through 2000. ^^^^ = AXA is in the process of extending its deal with the Liberty Bowl. THE HOST WITH THE MOST: In DC, Ray Glier writes that "despite sagging ticket sales" to the Mobile Alabama Bowl and "other less prominent bowl games, a line of cities is forming behind Mobile to host a bowl game." The NCAA "requires cities to make a minimum commitment" of $2M to host a bowl game, which includes $500,000 to stage the event and a minimum payout of $750,000 to each team. More Glier: "The glut of bowl games doesn't sit well with some college coaches and administrators, many of whom feel they must accept a bowl bid to satisfy fans" (WASHINGTON POST, 12/22).