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The Back Of The Book

SIXTEEN MLB TEAMS SEE A DROP IN THEIR '99 CABLE RATINGS

          The following list compares '98 and '99 full-season MLB
     team-by-team cable ratings (THE DAILY):  

                            # OF   '98       # OF    '99         
TEAM      STATION           GAMES RATING     GAMES  RATING  %+/-
A's       FSN Bay Area       57    1.2        57     1.6   + 33%
Angels    FSN West           42    2.0        50     1.3   - 35%
Astros    FSN Southwest      65    4.6        65     4.1   - 11%
Blue Jays TSN^^              80  381,000      80   381,000 --
Braves    FSN South          45    6.5        25     6.4    - 2% 
Brewers   Midwest Sports     80    1.7       130     2.1   + 24%
Cardinals FSN Midwest        50    7.1        50     6.4   - 10%
Cubs      FSN Chicago        51    2.7^       57     2.2   - 19%
D'Rays    SportsChannel FL   67    2.4        64     1.8   - 25%
D'Backs   FSN Arizona        60    3.0        60     6.0  + 100% 
Dodgers   FSN West 2         40    1.1        80     1.4   + 27%
Expos     TSN^^              23  127,000      20   102,000 - 20% 
Giants    FSN Bay Area       57    3.5        57     3.3   -  6%
Indians   FSN Ohio           69    9.7        75    10.0   +  3%
Mariners  FSN Northwest      60   10.0        62     9.1   -  9%
Marlins   SportsChannel FL   70    3.8        70     3.0   - 21% 
Mets      FSN New York      100    1.7       100     2.4   + 41%
Orioles   HTS                91    5.4        90     3.9   - 28%
Padres ^  Padres Channel 4  129    8.9       136     8.1   -  9% 
Pirates   FSN Pittsburgh     85    5.0        75     4.5   - 10% 
Phillies  CSN                77    2.6        85     3.3   + 27% 
Rangers   FSN Southwest      60    3.5        60     2.6   - 26%
Reds      FSN Ohio           50    2.0       100     4.6   +130%
Red Sox   NESN               77    3.4        80     3.2   -  6%
Rockies   FSN Rocky MTN      51    5.4        50     4.0   - 26%
Royals    FSN Midwest        30    0.7        30     1.9   +171%
Tigers    FSN Detroit        85    2.3       100     2.6   + 13%
Twins     Midwest Sports CH 104    1.7       120     1.9   + 12%
White Sox FSN Chicago       101    0.7       101     1.1   + 57%
Yankees   MSG               100    3.8       100     3.9   +  3%
          
          NOTES: ^ = Cubs' '98 carrier was CLTV.  ^^ Ratings for
     CBC and CTV were not available.  Canadian numbers = total
     viewers.  ^^^  Padres Channel 4 is part of a basic cable
     package of Cox Communications in the San Diego area.


                              -30-
        

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