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MAKING A RACKET OVER A BRACKET: ISL PUSHES FOR CFA PLAYOFF
Published December 2, 1999
Swiss-based sports marketing firm ISL "continues to pitch a full-fledged" college football playoff system and "has projected a 16-team bracket for this season," according to USA TODAY's Steve Wieberg. The fantasy bracket is part of the ISL-backed Web site, www.collegefootballplayoff.com, that launched yesterday. ISL VP Jim Wheeler said that he has talked to "some" 100 college ADs and 50 college presidents "in his effort to sell" the proposed eight-year, $3.006B playoff system. Wheeler was in DC yesterday "seeking backing for his plan from the National Association of State Legislators," and has spoken with members of U.S. Congress, "eliciting letters of encouragement." But Wieberg notes that "support where it counts, among the schools' presidents, appears lacking." Wheeler plans to "present the presidents with a formal contract proposal next year and expects a verdict between then and next August," when a decision "must be made" on extending the current BCS contract by three years through 2004. Among details of ISL's proposal: subsidizing 16 other bowl games with "as much" as $1M to keep them going, and playing the title game the Sunday before the Super Bowl (USA TODAY, 12/2).