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OLYMPICS ON CABLE: SHOULD WOMEN'S SOCCER BE ON NBC OR MSNBC?

          NBC "addressed a huge criticism" of its '96 Olympic
     coverage yesterday "by disclosing that a record 334 hours of
     Sydney Games tape-delayed coverage" will include 172 hours
     on CNBC and MSNBC, according to Jim Baker of the BOSTON
     HERALD.  NBC was "roundly criticized" in '96 for "giving
     boxing and soccer little more than lip service."  But NBC's
     2000 effort means that "near-voids in those sports and
     others will no longer exist."  NBC Olympics co-Chair Dennis
     Swanson also said there has been little fallout from the
     Olympic bid scandal: "We've met our sales target and based
     on great response to the Sydney Games, should make a profit"
     (BOSTON HERALD, 12/17).  In N.Y., Richard Sandomir reports
     on NBC's cable coverage and writes, "Considering the
     limitations of an Olympics only on network TV, this plan
     looks like a positive for viewers" (N.Y. TIMES, 12/17).  But
     the WALL STREET JOURNAL's Joe Flint writes that NBC's
     reliance upon cable "could upset" the network's affils, who
     fear viewers "will tune out in favor of cable."  Swanson
     "acknowledged that affiliates are wary" of such cross -
     promotion efforts between NBC and its cable outlets, but he
     added "it is just a reality of the business world today"
     (WALL STREET JOURNAL, 12/17).  Meanwhile, DAILY VARIETY's
     Michael Schneider notes NBC "has been tying an Olympics
     surcharge to CNBC and MSNBC renewals with multisystem
     operators such as AT&T" (DAILY VARIETY, 12/17).   Currently,
     CNBC is seen in 71 million homes, while MSNBC is seen in 51
     million homes (L.A. DAILY NEWS, 12/17).  
          THEY'VE GOT THE SAME LOOK: In Riverside (CA), Evan
     Tuchinsky reports that cable hosts Jim Lampley and Pat
     O'Brien "will share a studio, as well as the same
     supervising producer, Molly Sullivan."  Swanson said that
     the "idea" is to have "uniformity in coverage on all three
     channels while at the same time allowing the hosts freedom
     to be themselves" (Riverside PRESS-ENTERPRISE, 12/17).   

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