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The Back Of The Book

THE SPORTING NEWS NAMES ROZELLE TOP SPORTS FIGURE OF CENTURY

          THE DAILY listed THE SPORTING NEWS' annual "Power 100"
     of the most powerful people in sports in '99 in yesterday's
     issue.  TSN also named ten sports figures "to watch" in
     2000.  They include: Envision Founder JEFF KNAPPLE; MLB Exec
     VP/Labor & Human Resources ROB MANFRED; NASCAR
     VP/Broadcasting & Technology BRAY CARY; Yankees consultant
     DENNIS GILBERT; Turner Sports President MARK LAZARUS; Pro
     golfer SERGIO GARCIA; Williams & Connolly Partner/sports
     attorney LON BABBY; Yankees VP MARK NEWMAN; Visa VP/Event &
     Sponsorship Marketing MICHAEL LYNCH and NFL QB Club Chair
     BERNIE KOSAR.  Today, THE DAILY features TSN's "100 Most
     Powerful People In Sports" for the century (12/20).  
     
RK  NAME                      ORGANIZATION/POSITION/LEGACY 
1)  Pete Rozelle              NFL Commissioner, '60-89
2)  Kenesaw Mountain Landis   MLB Commissioner, '21-44
3)  Roone Arledge             Former ABC Sports President
4)  Branch Rickey             MLB Exec/Signed Jackie Robinson 
5)  Marvin Miller             MLBPA Founder/Led Free Agency 
6)  David Stern               NBA Commissioner
7)  Rupert Murdoch            News Corp. Chair & CEO
8)  Avery Brundage            IOC President, '52-72
9)  Ban Johnson               MLB AL Founder
10) Muhammad Ali              Boxer
11) Walter O'Malley           Baseball Exec/Dodgers Owner 
12) Steve Bornstein           ABC President/ESPN Pioneer
13) Phil Knight               Nike Chair & CEO
14) George Halas              NFL co-Founder
15) Babe Ruth                 Baseball Player
16) Walter Byers              NCAA Exec Dir, '51-87
17) Lamar Hunt                AFL Founder, Chiefs Owner
18) Ted Turner                Time Warner Vice Chair/TBS 
19) Paul Brown                Browns Founder/NFL "Innovator" 
20) Michael Jordan            Former NBA Player
21) Jackie Robinson           Broke MLB's Color Barrier in '47
22) Pierre de Coubertin       IOC President, 1896-1916, '19-'25
23) Juan Antonio Samaranch    IOC President
24) Donald Fehr               MLBPA Exec Dir
25) Tex Rickard               Major Boxing Promoter 
26) Roy Hofheinz              Astros Owner/Built Astrodome 
27) Horst Dassler             Influential former adidas CEO 
28) Red Auerbach              Former Celtics Coach, NBA Exec
29) Bill France Sr.           NASCAR Founder
30) Arnold Palmer             "Put golf on the map" 
31) Al Davis                  Raiders Owner
32) Birch Bayh                U.S. Senator/Efforts on Title IX
33) Billie Jean King          Tennis Player/Women's Advocate 
34) Paul Tagliabue            NFL Commissioner
35) Charlie Finley            A's Owner, '60-81/Innovator
36) Clarence Campbell         NHL President, '46-77
37) George Steinbrenner       Yankees Owner
38) Peter Ueberroth           Former MLB Commissioner/L.A. Games
39) Bert Bell                 NFL Commissioner, '46-59
40) Jacob Ruppert             Yankees Owner/Bought Babe Ruth 
41) Dick Ebersol              NBC Sports Chair
42) Mark McCormack            IMG Founder & CEO
43) Al Neuharth               USA Today Founder
44) Tex Schramm               Former Cowboys President & GM
45) Bill Veeck                Former MLB Team Owner
46) Arthur Ashe               Tennis Player/Social Activist
47) Howard Cosell             Former Sportscaster
48) Father Theodore Hesburgh  Notre Dame President
    Father William Beauchamp  Notre Dame President
49) Don King                  "Dominant" Boxing Promoter
50) Connie Mack               Philadelphia Athletics Founder 
51) David Falk                SFX Sports Group Chair/FAME Founder
52) John Wooden               Former UCLA Basketball Coach
53) Andre Laguerre            SI's Managing Editor, '60-74
54) August Busch Jr.          Led Anheuser Busch's Sports Role 
55) Peter Seitz               Influential MLB Arbitrator
56) Roger Penske              Penske Corp. CEO
57) Wilt Chamberlain          Basketball Player
58) Jack Nicklaus             Golfer
59) Bill France Jr.           NASCAR President
60) Bowie Kuhn                MLB Commissioner, '69-84
61) George Preston Marshall   Redskins Founding Owner
62) Ed Barrow                 Former Yankees GM & President
63) Abe Saperstein            Harlem Globetrotters Founder
64) John McGraw               Former Baseball Player/Manager
65) Larry MacPhail            MLB's "behind-the-scenes genius" 
66) Dick Schultz              Former NCAA Exec Dir/USOC Exec Dir
67) Gary Bettman              NHL Commissioner
68) Adolph Rupp               Former Univ. of KY Basketball Coach
69) Walter Brown              NBA Founding Owner
70) Jesse Owens               Four Gold Medals in '36 
71) Deane Beman               PGA Commissioner, '74-94
72) Phog Allen                Former Univ. of KY B-Ball Coach
73) Wellington Mara           NFL Giants co-CEO/NFL "Leader"
74) Charles Comiskey          White Sox Founding Owner
75) Eddie Robinson            Former Grambling Football Coach
76) Knute Rockne              Former Notre Dame Football Coach
77) Arch Ward                 Ex-Chicago Tribune Sports Editor
78) Jerry Jones               Cowboys Owner
79) Oliver Wendell Holmes Jr. U.S. Supreme Court Justice: Ruled 
                              MLB exempt from antitrust laws
80) Bobby Orr                 Hockey Player
81) Art Rooney                Steelers Founding Owner
82) Alan Eagleson             Former NHLPA Exec Dir
83) Pele                      Soccer Player and Pioneer
84) Bud Selig                 MLB Commissioner
85) Tommie Smith              Olympic Sprinter/Black Power '68
    John Carlos               Olympic Sprinter/Black Power '68
86) Pat Summitt               Univ. of TN Women's B-ball Coach 
87) Laurence Tisch            Former CBS Sports Chair
88) Bobby Jones               Former Golfer
89) Tiger Woods               Pro Golfer
90) Leigh Steinberg           Assante Sports CEO
91) Henry Iba                 Fmr. College Basketball Coach
92) Bill Bowerman             Track Coach/Nike Innovator 
93) Anatoli Tarasov           Russian Hockey Coach
94) Albert "Happy" Chandler   MLB Commissioner, '45-51
95) "The Voices Of Baseball"  MLB Broadcasters, including
                              Vin Scully, Harry Caray
96) Sonny Werblin             Former Jets Owner/Signed Joe Namath
97) Ed/Steve Sabol            NFL Films Presidents
98) J.G. Taylor/Spink
    C.C. Johnson Spink        Fmr. Sporting News Publishers
99) Wayne Gretzky             Former NHL Player
100)The Famous Chicken        "Forever First" among mascots






                              -30-
        

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