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DE LA HOYA COULD WIN AN OSCAR FOR CROSS-PROMO POTENTIAL

          Oscar De La Hoya discussed the cross-promotional
     strategy behind his business and endorsement ventures with
     CNNfn's Greg Clarken on "Biz Buzz."  De La Hoya: "The plan
     was [to] pick a few companies that can build [my] name up,
     that can really expand my career in different ventures, not
     just [boxing].  For instance, ... Puma shoes, which also is
     in partnership with Regency Films.  Well, now we can deal
     with the movie people and do movies in the future because
     they're together.  McDonald's is with Coca-Cola, [so] we can
     do something with Coca-Cola.  You really have to strategize
     very, very carefully and pick out your endorsements."  De La
     Hoya, on managing his money: "I'm a very smart businessman
     when it comes to my money. ... Yeah, you go and spend a few
     dollars here and there, but I'm a very greedy person when it
     comes down to my money.  I have to be very careful with it. 
     I just want to show the public that yeah, I'm a fighter, but
     I'm a very smart fighter" ("Biz Buzz," CNBC, 12/14).  In
     N.Y., Wallace Matthews reports that De La Hoya will "cut an
     album he claims a record company has projected will sell 14
     million copies" (N.Y. POST, 12/15).

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