World Series Tickets Reach Record High Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events Marketing Symposium: Pop Culture Crossover Marketing Symposium: Data Technologies Marketing Symposium: Q&A With Vice's Kiersky Marketing Symposium: Social Media & Sports Marketing Symposium: Sustainability Efforts Marketing Symposium: NFL Sponsors Hang Tight Marketing Symposium: Creative Engagement
Upcoming Conferences and Events
MASTERS OF THEIR PASSES: AUGUSTA CUTS BACK EVENT PASSES
Published December 15, 1999
The Augusta National Golf Club has notified businesses that have purchased Masters Tournament Series Badges "for many years" that their allotment of badges "will be phased out over the next decade," according to Ward Clayton of the AUGUSTA CHRONICLE. In a letter sent to the businesses, the Club's Credentials Committee stated Augusta "can no longer recognize company patrons on a perpetual basis," and Series Badges "will be phased out over a 10-year period." Augusta National Dir of Communications Glenn Greenspan said the number of companies affected by the policy is "very small, less than 5 percent of Masters' patrons." One source said that the "phasing-out" is meant to "eliminate those businesses which do not have the original owner who requested tickets" (AUGUSTA CHRONICLE, 12/15).