SBD/14/The Back Of The Book

THE SPORTING NEWS' 100 MOST POWERFUL PEOPLE IN SPORTS IN '99

          THE SPORTING NEWS released its tenth annual rankings of
     its "Power 100" today in N.Y.  News Corp. execs Rupert
     Murdoch, Chase Carey and David Hill share the top spot, as
     TSN writes that "Fox's three-headed executive branch works
     together like one smooth machine."  Murdoch is ranked No. 1
     for the fourth time since '94.  TSN also unveiled its Top
     100 power brokers of the century, naming former NFL
     Commissioner Pete Rozelle No. 1 (THE SPORTING NEWS, 12/20). 

RK  NAME                   ORGANIZATION/POSITION         '97  '98
1)  Rupert Murdoch         News Corp. Chair                2    1
    Chase Carey            News Corp. co-COO              30    6
    David Hill             Fox Sports Group President     36   30
2)  David Stern            NBA Commissioner                3   12
3)  Charles Dolan          Cablevision Chair              NR    8
    James Dolan            Cablevision CEO                27    8
    Larry Dolan            Prospective Indians Owner      NR   NR
4)  Paul Tagliabue         NFL Commissioner               10    2
5)  Phil Guarascio         GM VP/Marketing & Adv.          9   16
6)  Dick Ebersol           NBC Sports Chair                4   10
7)  Bud Selig              MLB Commissioner               18    5
8)  Bill France Jr.        NASCAR President               52   49
    Brian France           NASCAR Senior VP/Marketing     52   NR
9)  George Steinbrenner    Yankees Owner                  NR   56
10) Tiger Woods            Pro Golfer                     19   68
11) Jerry Jones            Cowboys Owner                  NR   25
12) Don Fehr               MLBPA Exec Dir                 17   15
13) Sean McManus           CBS Sports President           63   48
14) David Falk             SFX Sports Group Chair         15   14
15) Ted Turner             Time Warner Vice Chair          7   13
16) August Busch IV        A-B VP/Marketing               31   33
    Tony Ponturo           A-B VP/Sports Marketing        31   33
17) Robert Sillerman       SFX Entertainment Chair        NR   54
18) Gary Bettman           NHL Commissioner               12   21
19) Leigh Steinberg        Assante Sports/CEO             16   17
20) Michael Eisner         Disney Chair & CEO              6    3
21) Mark McCormack         IMG Founder & CEO              13   20
22) Philip Anschutz        NHL Kings co-Owner/MLS         NR   18
23) Paul Allen             Blazers/Seahawks Owner         44   45
24) Paul Beeston           MLB COO                        43   26
25) Phil Knight            Nike Chair & CEO                7   19
26) George Bodenheimer     ESPN President                 NR   NR
27) Charles Fruit          Coca-Cola VP/Mktg. & Media     34   22
28) Scott Boras            Boras & Associates/Agent       57   31
29) Tim Finchem            PGA Tour Commissioner          NR   60
30) Jerry Colangelo        Suns CEO/D'Backs MGP           21   35
31) Marc Hodler            IOC Member                     NR   NR
32) John Malone            TCI Chair & CEO                11   11
33) Russ Granik            NBA Deputy Commissioner        29   52
34) Mel Karmazin           CBS Corp. Chair & CEO          NR   23
35) Robert Kraft           Patriots Owner/MLS Investor    NR   NR
36) Eddy Hartenstein       DirecTV President              48   39
37) David D'Alessandro     John Hancock President & CEO   59   47
38) Tom Condon             IMG Football President         NR   43
39) Cedric Dempsey         NCAA Exec Dir                  46   81
40) Juan Antonio Samaranch IOC President                  20   29
41) Bob Wright             NBC President & CEO            23   34
42) Martin Weinberg        Assante President & CEO        NR   NR
43) John Walsh             ESPN Senior VP                 NR   NR
44) Jeffrey Moorad         Assante Sports President       98   95
45) Robert Louis-Dreyfus   adidas AG Chair                54   28
46) Richard Pound          IOC VP                         NR   36
47) Tom Clarke             Nike President & COO           24   44
48) Terry McGuirk          TBS Chair & CEO                65   72
49) John Gillespie         Bear Stearns Managing Dir      NR   NR
50) Jeff Shell             Fox Sports Net President       NR   NR
51) Bill Hybl              USOC President                 NR   53
52) Bill Allard            SFX Sports President & CEO     NR   99
53) Ken Griffey, Jr.       MLB Player                     71   NR
54) David Filo             Yahoo! co-Founder              NR   57
    Jerry Yang             Yahoo! co-Founder              NR   57
55) Gene Upshaw            NFLPA Exec Dir                 62   64
56) George Mitchell        Olympic Reform Comm. Chair     NR   NR
57) Howard Katz            Nets co-Owner                  NR   NR
58) Robert Kain            IMG Senior Exec VP             42   NR
59) Roy Kramer             SEC Commissioner               82   38
60) Jerry Richardson       NFL Panthers Owner             NR   62
61) Jeff Gordon            NASCAR Driver                  NR   59
62) Pat Bowlen             Broncos Owner                  37   42
63) Tom Jernstedt          NCAA Senior VP                 NR   NR
64) Frank Craighill        Octagon Sports President       NR   NR
65) Barry Frank            IMG Senior Corporate VP        58   37
66) Rod Thorn              NBA Senior VP/Operations       78   NR
67) Dave Checketts         MSG President                  55   75
68) Barry Sanders          Former NFL Player              NR   NR
69) Sandy Alderson         MLB Exec VP/Operations         NR   79
70) Bill Daly              NHL VP/Legal Affairs           NR   NR
71) Mark McGwire           MLB Player                     91    9
    Sammy Sosa             MLB Player                     NR   24
72) Mike Holmgren          Seahawks Coach & GM            NR   87
73) Steve Zales            ESPN Internet Group Senior VP  NR   NR
74) Isiah Thomas           CBA Owner                      NR   NR
75) Tim Brosnan            MLB Int'l COO                  72   67
76) Peyton Manning         NFL Player                     NR   NR
77) Bob Daly               Dodgers Chair                  NR   NR
78) Jim Rome               Radio/TV Show Host             NR   NR
79) Seth Abraham           Time Warner Sports CEO         80   80
80) Michael Levy           SportsLine CEO                 NR   NR
81) Alex Rodriguez         MLB Player                     NR   NR
82) Keith Olbermann        Fox Sports Net Anchor          NR   NR
83) Michael Barnett        IMG Hockey President           NR   89
84) Harvey Schiller        Former Turner Sports Pres.     75   76
85) Dave Ogrean            USOC Deputy Exec Dir of Mktg.  70   78
86) Ron Shapiro            Attorney                       NR   NR
87) Bill Goldberg          WCW Wrestler                   NR   NR
88) Anita DeFrantz         U.S. IOC VP                    38   46
89) Wayne Weaver           Jaguars Owner                  NR   NR
90) Bob Costas             NBC Sportscaster               74   83
91) Dick Schultz           USOC Exec Dir                  39   61
92) Michael Jordan         Ex-NBA Player/Jordan Brand      1    4
93) Harold Henderson       NFL Exec VP/Labor Relations    68   NR
94) Mitt Romney            SLOC CEO                       NR   NR
95) Donna Lopiano          Women's Sports Found. Exec Dir 67   88
96) Ken Schanzer           NBC Sports President           NR   NR
97) Brandi Chastain        U.S. WWC Team Member           NR   NR
98) Billy Hunter           NBPA Exec Dir                  NR   40
99) Adam Silver            NBAE President                 NR   NR
100) Jim Gray              NBC Sports Reporter            NR   NR 
              
                              -30-
        
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