SBD/5/Sports Society

SPORTS EXECS AIM TO ANSWER CLINTON'S CALL FOR GREATER GOOD

          President Clinton "kicked off his second antipoverty
     tour" in Newark yesterday by challenging pro sports teams
     across the U.S. to "go beyond making appearances for good
     causes" and use some of the team's resources to improve
     local communities, according to Ann Scales of the BOSTON
     GLOBE.  With members of the Nets and other pro sports
     organizations joining him, Clinton said, "Make investment in
     your community second only in your priorities to bringing
     home the championship trophy."  He cited the efforts of Nets
     co-Owners Lewis Katz and Ray Chambers, who have put 38% of
     their team profits into a trust fund to help underprivileged
     NJ youths (BOSTON GLOBE, 11/5).  The Nets announced that
     they will adopt an after-school program at the NJ school
     where Clinton spoke, increasing to $500,000 their funding
     for a teen-job training program.  NFL Commissioner Paul
     Tagliabue announced that the league would provide $1.5M in
     grants to build or restore football fields in 18 cities.
     Cotsco pledged $500,000 to encourage pro teams to follow the
     Seahawks' example in forming partnerships with "troubled
     schools in their areas," and MLB and the NBA committed to
     participating in the Diverse Partners Program and looking
     for minority contractors to serve the "catering,
     landscaping, merchandise and other needs of their ballparks"
     (AP, 11/4).  The Nets will buy their adopted school band new
     uniforms, instruments and 23 computers (H. CHRONICLE, 11/5).

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