SBD/4/Sports Society

CLINTON'S POVERTY INITIATIVE HAS HIM SEEKING OUT PRO TEAMS

          President Clinton will visit Newark today to ask
     corporations and sports organizations across the U.S. to
     help "rejuvenate poor patches of America and spark
     opportunities for its youth," according to Alaya & Jordan of
     the Newark STAR-LEDGER.  In highlighting the social
     responsibilities of sports organizations, Clinton will be
     joined by officials from the Nets, the NFL and MLB.  The
     focus on sports franchises will "be a theme" in a two-day,
     four-city tour, "which will be Clinton's second cross-
     country trek promoting his 'New Markets' initiative." 
     Officials said that Clinton was "drawn to Newark because of
     the enthusiastic interest" of Nets co-Owners Ray Chambers
     and Lewis Katz in rebuilding Newark.  With Clinton, the Nets
     will announce a new educational project in a Newark school
     in partnership with Costco.  NFL Commissioner Paul Tagliabue
     will announce new community projects across the U.S. in
     partnership with the national non-profit group, Local
     Initiatives Support Corporation (STAR-LEDGER, 11/4).  In
     Boston, Ann Scales writes that "there may be no better
     example" of teams partnering with local businesses than
     "what the Nets have done" in Newark.  Chambers and Katz have
     pledged to give 38% of their team profits to benefit NJ
     youths and have donated hundreds of thousands of dollars to
     city youth programs (BOSTON GLOBE, 11/4). 
          MVP PROGRAM: In S.F., Andrea Woo profiled the Mentors
     in Violence Program (MVP), instituted by Northeastern
     Univ.'s Center for the Study of Sport in Society, which
     educates young students on the issue of domestic violence by
     using sports "lingo" and a "playbook."  Some teams, such as
     the Patriots, are "requiring players to go through MVP
     training," and the Center is close to signing a contract
     with the NBA and WNBA to get pro basketball teams "involved
     in the program as well" (S.F. EXAMINER, 11/3).  

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