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DEALS & DOLLARS: SUPER BOWL DOT.COMINGS AND GOINGS?

          CNBC's Martha MacCallum, on why the cost of a 30-second
     Super Bowl spot has jumped 25% from last year: "Blame it on
     the Internet.  As many as a dozen dot-com advertisers are
     expected to join the Super Bowl lineup, some spending more
     to advertise during the game than they've made in total
     revenue" ("The Edge," CNBC, 11/29). CNN's Casey Wian
     examined the trend of dot-coms buying Super Bowl ads, and
     noted that the companies have "called the Super Bowl ... the
     make-or-break play in their advertising game plans."  But
     Wian noted that Ameritrade is "staying on the sidelines," as
     the company said that "spending so much on one 30-second ad
     would push its key measure of cost per new account
     unacceptably high."  Wian: "With many traditional NFL
     powerhouses having mediocre seasons, another risk is the
     quality of the game itself" ("Moneyline," CNN, 11/29).      
          TEEING UP IN THE GREENS: CNN/SI's Laura Oakmin profiled
     the Executive Women's Golf Association (EWGA), which has
     over 90 chapters in the U.S., Canada and Australia and is
     "very likely the most powerful organization in women's golf
     today."  The EWGA is designed to teach women the game of
     golf and to provide the "chance to network with one
     another."  Cadillac, Office Depot and UPS are among the
     group's corporate sponsors.  Cadillac Assistant Brand
     Manager Karen Sehee-Licari, on the EWGA membership: "These
     women ... fit our demographic profile" (CNN/SI, 11/27).
          NOTES: BRANDWEEK's Jeff Green cites a source as saying
     that DaimlerChrysler's Dodge division "has ended" a one-year
     relationship with Universal Studios to "focus its owner
     loyalty programs" on NASCAR.  Dodge decided it "couldn't
     afford Universal's asking price" (BRANDWEEK, 11/29 issue).
     ...DuPont has renewed its sponsorship of DuPont World
     TeamTennis (WTT) through the 2001 season (WTT).
                 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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