SBD/30/Collegiate Sports

OURHOUSE PARTY: WEB SITE TO TITLE SPONSOR FL CITRUS BOWL

          IL-based Internet startup OurHouse.com "is expected to
     announce" this week that it will replace computer retail
     chain Comp USA as the title sponsor of the FL Citrus Bowl
     beginning this year, according to a report in CRAIN'S
     CHICAGO BUSINESS.  OurHouse.com's announcement "will come in
     conjunction" with its launch, as the site will serve as an
     online home-improvement store and information resource.  The
     Web site, which is 25%-owned by Ace Hardware, "reportedly
     has entered into a multimillion-dollar, multiyear agreement
     with ABC Sports" to replace Comp USA (CRAIN'S CHICAGO, 11/29
     issue).  BRANDWEEK'S Terry Lefton reports that Comp USA,
     which has recently been "besieged by Web purchases of
     computer hardware and software," had three years remaining
     on its contract (BRANDWEEK, 11/29 issue). 

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