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MARKETPLACE ROUND-UP

          SUPER BOWL AD SALES: In previewing ad sales on Super
     Bowl XXXIV, the N.Y. TIMES' Stuart Elliott reports that of
     the estimated 30 companies buying time, a "dozen or so" will
     be "dot-com" companies.  But Elliott writes that if the
     performance of their pitches "is deemed sufficiently weak,
     what was intended as a shrewd business move could backfire
     badly. ... Not only might those dot-coms not be back for
     Super Bowl XXXV, they might not be in business by then
     either" (N.Y. TIMES, 11/29).  The AP's Skip Wollenberg
     reports that some Internet companies "are paying more to
     advertise" on the Super Bowl than "they have generated in
     revenue."  Angeltips.com Marketing Dir Ethan Russman, whose
     company is paying $2M for an ad with start-up money: "We
     have not generated a dime yet" (AP/DALLAS MRN NEWS, 11/29). 
          NOTES: Wieden & Kennedy's two Nike ads featuring Tiger
     Woods, "Hackey Sack" and "Driving Range," were both awarded
     the top prize in their respective TV categories at this
     year's Rosey Awards (OREGONIAN, 11/24).  In Lexington, Mark
     Story writes under the header, "Good Reasons I Hate Nike
     (Except The Commercials)."  Story: "Wherever in the sports
     world the swoosh turns up, innocence soon disappears. 
     That's why I hate Nike. (But those Jason Williams/Randy Moss
     'Dukes of Hazzard' commercials are too cool.  Can't wait to
     see the next one)" (KNIGHT RIDDER, 11/29)....In Charleston,
     Mike Mooneyham reported that Coca-Cola, the U.S. Army and
     the U.S. Air Force are among advertisers who have "withdrawn
     their sponsorships on WWF telecasts as a result of an
     intense lobbying campaign by the Parents Television Council"
     (CHARLESTON POST & COURIER, 11/28).  CNBC's Bill Griffeth
     reported that WWF Chair Vince McMahon says the council is
     using "'McCarthy smear tactics' and finds Coke's decision
     discriminatory and hypocritical" ("Market Wrap," 11/26).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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