Sports Media

NIELSEN/NETRATINGS CHARTS USAGE ON ESPN VS. CBS SPORTSLINE

11.24.1999

          Nielsen/NetRatings charted usage of ESPN.com and CBS
     SportsLine.com in October '99 (THE DAILY): 

                        ESPN.COM               CBS SPORTSLINE.COM
UNIQUE AUDIENCE        3,741,260                      3,525,248
REACH % (ACTIVE)         5.52                           5.2
REACH % (UNIVERSE)       3.31                           3.12
VISITS PER PERSON        4.24                           2.46
TIME PER PERSON          0:20:35                        0:11:13
          
          NOTES: UNIQUE AUDIENCE = number of unique people that
     have gone to the site at least once in the defined time
     period; REACH % (ACTIVE) = % of unique users seeing a site
     one or more times of 67.758 million possible users; REACH %
     (UNIVERSE) = % of unique users seeing a site one or more
     times of 113 million possible users (Nielsen/Net Ratings).

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