Menu
Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Hornets G Eddie Jones said he "would love" to play for
     the U.S. basketball team in the Sydney Olympics next summer,
     but "indications are that he will be left" off the team. 
     Jones, on the selection process: "It's all about how many
     commercials you make.  Sometimes I feel like I ought to get
     somebody like Sony or Sprite or McDonald's or somebody on my
     side to promote me" (WINSTON-SALEM JOURNAL, 11/22).     
          OTHER NOTES: ID-based Crucial Technology formally
     signed a one-year title sponsorship of the Humanitarian
     Bowl.  The game will be called the "Crucial.com Humanitarian
     Bowl."  The deal marks the first title sponsorship of the
     three-year-old bowl (Humanitarian Bowl)....Quaker Oats is
     developing a "carbohydrate-rich version" of Gatorade.  The
     drink, called "Torq," will target an "expanding market of
     'highly active' shoppers and be in limited test markets
     early next year."  Quaker is also developing a Gatorade
     energy bar (CHICAGO SUN-TIMES, 11/21)....In CO Springs, Lynn
     Zinser wrote, "Colleges should cut the association between
     sports and alcohol. ... By allowing their sports teams to be
     sponsored by beer companies, by selling beer at their games,
     colleges are promoting drinking and that's the business they
     need to get out of" (CO Springs GAZETTE, 11/21).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/11/22/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/11/22/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE