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FOGDOG SHOWS ITS TEETH: SITE OFFERS VARIETY OF SPORTS ITEMS

          Fogdog Sports is profiled by Mark Hyman in BUSINESS
     WEEK, who writes that Fogdog's recent deal with Nike for the
     right to sell its merchandise "is designed to draw
     customers" to fogdog.com, but it "also has repelled at least
     three shoe makers," including adidas.  But manufacturers
     "aren't the only [companies] Fogdog must watch out for," as
     Internet startups such as women's sports apparel's Lucy.com
     "are staking out niches every month."  Also, The Sports
     Authority "launched an e-commerce site" with Global Sports
     Interactive and is "leaning on manufacturers to drop their
     accounts with Fogdog or risk losing" its business.  But some
     manufacturers are "hanging tough."  Moving Comfort Founder
     Ellen Wessell, whose company specializes in women's apparel:
     "We don't want to be told who we can do business with." 
     Meanwhile, Hyman writes that "few other" sports Web
     retailers "have embraced" Fogdog's strategy, "which
     emphasizes selection and service rather than low prices." 
     But the strategy "seems to be working," as Fogdog reported
     revenue of $2.5M in the first nine months of '99, up from
     $516,000 during the same period last year.  The site draws
     about 50,000 unique visitors a day (BUSINESS WEEK, 11/29). 

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