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GRIZZLIES AIM TO PUT A LITTLE BIT OF HOP IN NEW AD CAMPAIGN

          L.A.-based ad agency Copacino has launched a broadcast
     and outdoor campaign for the Grizzlies which includes three
     "humorous" 30-second TV spots that "show various fans
     talking about their favorite players," according to Teresa
     Buyikian of ADWEEK.  In one spot, an "older Asian Canadian
     female grocer touts" F Felipe Lopez "with well-worn
     basketball jargon, explaining that if 'you back up to stop
     the drive, Felipe pulls up and drains the J.  Boom, nothing
     but the net.  I would feel so sorry for the other team if I
     wasn't so busy laughing at them."  A second spot features a
     "pierced Gen X coffee bar attendant who believes he's the
     inspiration" for G Mike Bibby's moves, saying, "You know the
     killer crossover dribble?  I taught him that."  The third TV
     spot shows a "stuffy, bespectacled English literature
     professor extolling the virtues" of F Shareef Abdur-Rahim by
     saying, "When Reef takes the rock to the rack, you better
     step back.  He's sweet as honey, he's money."  All of the
     campaign's ads -- including TV, radio and outdoor -- end
     with the tag, "Believe it, baby" (ADWEEK, 11/15 issue).
          NETS' HAPPY MEAL: ADWEEK's Simon Butler reports that
     CO-based TDA Advertising & Design is "debuting two 30-
     second, regional cable spots" for the Nets.  The ads tout
     the "Nets McFamily" cross-promotion with McDonald's.  One
     spot shows a girl's family at a game, with the voice-over,
     "Take your family of four to see the Nets," adding that if
     one's family is larger, "We'll work something out."  In the
     other spot, a "dad dribbles badly" (ADWEEK, 11/15 issue).

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