COCA-COLA TO PUSH POWERADE BRAND DURING 2000 OLYMPICS

          Coca-Cola will employ its sponsorship of the 2000 Games
     as a platform "for an unprecedented" $30-35M advertising push
     behind PowerAde, according to Theresa Howard of BRANDWEEK. 
     An example of that focus will be new ads airing during the
     Games via McCann-Erickson, N.Y., that "won't portray
     Olympians, but rather the younger target consumer who may one
     day get there."  Print ads and five Olympic-themed TV ads to
     air during the Games break in April.  Separately, a hockey-
     themed spot will back PowerAde's NHL sponsorship.  The four-
     month Olympic buildup "starts in April" with a behind-the-
     label, instant-win sweeps offering a one-in-six chance to win
     Olympic- and PowerAde-branded products (BRANDWEEK, 11/15).