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EXPECTATIONS RUN LOW FOR PPV BUYS FOR SATURDAY'S BOUT

          Reports before Saturday's Lennox Lewis-Evander
     Holyfield fight estimated that the title bout would draw
     "only about" 700,000 PPV sales, according to Kevin Iole of
     the LAS VEGAS REVIEW-JOURNAL, who noted that the first
     Lewis-Holyfield fight did 1.2 million buys.  But HBO/TVKO
     Sports Senior VP Lou DiBella said, "In all honesty, it's not
     doing as badly as some people are making [it] out to be"
     (REVIEW-JOURNAL, 11/13). DiBella: "To put it in perspective,
     the fighters are being paid handsomely ($15M each), the
     promoters will make money and Time Warner will not lose
     money" (ATLANTA CONSTITUTION, 11/14).  In Philadelphia, Jay
     Searcy reported that the 650,000 sales "needed to break even
     may not be reached" (PHILADELPHIA INQUIRER, 11/13).
          GEORGE IN THE CORNER: In Boston, Jim Baker writes that
     viewers of Saturday's fight "had to wonder what fight"
     analyst George Foreman was watching Saturday.  Baker: "His
     remarks were so pro-Holyfield ... that TVKO viewers would be
     entitled to ask how much loot Foreman lost backing the ex-
     heavyweight champ."  But Baker writes that TVKO's Jim
     Lampley had "another strong call" (BOSTON HERALD, 11/15). 

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