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RANGERS UNVEIL NEW TICKET PLAN: HIGH-END SEAT PRICES UP

          The MLB Rangers "unveiled sweeping changes Tuesday to
     the team's ticket plan," according to Evan Grant of the
     DALLAS MORNING NEWS.  The new plan, which is similar to the
     one team management used "to make Stars games regularly
     sold-out," puts "more of the burden for meeting payroll ...
     on those fans willing to dispose" of income on "prime seats
     with lots of amenities" at The Ballpark in Arlington.  The
     average price of a ticket for a "new season-ticket holder or
     for individual game tickets will rise" by 3%, from $19.40 to
     $20, but the average cost of a seat decreases 7%, from
     $19.40 to $18, for "existing" season-ticket holders.  But
     while "most of the reduced prices" are for seats in the
     upper levels, fans who sit in the "prime seating areas of
     the lower bowl will either see no change or ... a
     significant hike."  Prices of front row seats between the
     two dugouts will increase from $30 to $60, and "seats in the
     next 12 rows will jump" from $30 to $40.  New amenities will
     include an air-conditioned addition to the ballpark called
     the "Infield Club" -- admission to which is free for the
     "top four levels of tickets --  and a 15% discount on
     merchandise (DALLAS MORNING NEWS, 11/12).  In Ft. Worth,
     Sean Wood reports that prices "are going up for season-
     ticket holders on more than 2,700 seats," but they are
     "going down on more than" 25,000 and "staying the same on
     more than" 18,000.  The move has left a "handful" of the
     team's "best customers ... feeling betrayed."  Lites said
     that he "doesn't want to lose any of the people who own
     seats along the front row, but raising the price of those
     seats is the only way to get The Ballpark in line" with
     other MLB venues (FT. WORTH STAR-TELEGRAM, 11/12).  Also in
     Ft. Worth, Randy Galloway writes that the "message" behind
     the move is that the Rangers "don't necessarily want you in
     the very best seats.  [They] want the corporate rats sitting
     there" (FT. WORTH STAR-TELEGRAM, 11/12).

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