LPGA Tour player Helen Alfredsson feels that the LPGA
could "promote the other side of the players" to increase
public awareness, according to Victoria Sun of the LAS VEGAS
SUN. Alfredsson said the LPGA does "fight against" the PGA
Tour, which has had "very big names that have played very
well." Alfredsson: "However, there are (also
accomplishments) for the women. (Plenty) is accomplished
out here, like Juli Inkster's being a mother, winning all
the tournaments and winning majors. And I think there are
things that haven't really come out. I think the LPGA
hasn't really pushed it enough. I don't think it's so much
the golf. We need to promote the other side of the
players." LPGA Tour VP/Marketing Karen Durkin "maintains
that because the tour is an association, not a consumer-
goods company, it should not have to peddle its players."
The Tour wants sponsors to feature players in ads, but "in
the future, the LPGA will step in to help." Durkin: "Right
now we do not have funding for media buying. We probably
should air commercials, but we are not yet in the position
to do that through funding." But Durkin added the LPGA is
now "working on the creation of a new campaign and we will
be working with our telecast partners" to air the PSAs
during non-LPGA programming (LAS VEGAS SUN, 11/10).
