The Back Of The Book

ESPN CHILTON SPORTS POLL EXAMINES CHANGE IN FAN ACTIVITY

10.29.1999

          Each month the ESPN Chilton Sports Poll computes a
     Twelve-Sport Fan Index, the combined average fan activity of
     the NFL, MLB, NBA, NHL, NCAA basketball and football, pro
     golf, pro tennis, pro soccer, pro figure skating, auto
     racing and pro boxing.  The Twelve-Sport Fan Index is
     tracked year-to-year and month-to-month, and changes are
     noted each month in THE DAILY.  The Sports Poll interviews
     2000 respondents age 12+ each month (ESPN Chilton):

                CHANGE IN THE TWELVE-SPORT FAN INDEX
       September '98-September '99      August '99-September '99
                 -0.4%                         +4.4%
          
          The increase in the Twelve-Sport Fan Index from August
     '99-September '99 was aided by large increases in the fan
     base of pro boxing, auto racing and pro tennis.  All but
     three sports used to create the index saw increases in their
     fan base from August '99-September '99.  Compared to
     September '98, the fan bases that have grown the most are
     pro soccer, pro tennis and pro golf.

                              -30-

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