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FINAL NATIONAL AND CABLE RATINGS FROM RECENT SPORTING EVENTS

          The following lists final national and cable Nielsen
     ratings from recent sporting events (THE DAILY).

EVENT                        DATE   NET   TIME          RAT/SHR
NCAA Football: (regional)    10/23  ABC  3:30-7:00pm     5.8/14
NCAA Football: (MIA-BC)      10/23  CBS  noon-3:45pm     1.7/5  
NCAA Football: (TENN-AL)     10/23  CBS  3:45-6:45pm     4.1/10
TSN's 25 Greatest Athletes   10/23  NBC  2:00-3:00pm     1.3/4
MLB All-Century Team         10/23  NBC  3:00-4:00pm     1.8/5
World Series: Game One       10/23  NBC  8:00-11:30pm   14.2/26
PGA Tour: Nat'l Car Rental   10/24  ABC  4:00-6:00pm     2.6/6
CBS: "The NFL Today"         10/24  CBS  noon-1:00pm     2.6/7
NFL: (regional)              10/24  CBS  1:00-4:00pm     6.3/15 
NFL: (Bills-Seahawks)        10/24  CBS  4:00-7:30pm    11.4/24
"Fox NFL Sunday"             10/24  Fox  noon-1:00pm     4.3/12 
NFL: (regional)              10/24  Fox  1:00-7:15pm    14.0/33 
Gravity Games                10/24  NBC  4:00-6:00pm     1.7/4
World Series: Game Two       10/24  NBC  8:00-11:30pm   15.0/23
"MNF": (Falcons-Steelers)    10/25  ABC  9:00pm-12:00am 12.5/20
World Series: Game Three     10/26  NBC  8:00-11:30pm   16.8/27
World Series: Game Four      10/27  NBC  8:00-11:30pm   17.8/29

                                            US   COV   
EVENT                         DATE   NET   AREA  AREA   SHR   000
NASCAR: Winston 500           10/17  ESPN  3.0   4.0     8   3069
"NFL PrimeTime"               10/17  ESPN  2.1   2.8     4   2159
NFL: Redskins-Cardinals       10/17  ESPN  4.1   5.4     8   4124
          
          NFL: CBS' NFL coverage is averaging a 10.0/23, up 15%
     from last season's 8.7/21 through the same weekend.  CBS'
     "The NFL Today" is averaging a 2.6/7, up 13% from last
     season's 2.3/7....Fox's NFL coverage is averaging a 10.6/24,
     up 10% from last year's 9.6/23. "Fox NFL Sunday" is
     averaging a 3.8/11, up 15% from last year's 3.3/10....ABC's
     "MNF" is averaging a 13.4/22, down 1% from '98's 13.5/22.
          For broadcast numbers, one ratings point = 1,008,000
     homes.  For cable, "Cov. Area" = % of homes tuned in to that
     program in that network's universe of subscribers. 

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