MARINERS NOT STANDING PAT: PAT GILLICK was named
Mariners Exec VP & GM (Mariners). In Toronto, Larry Millson
notes that Gillick "had been part of the Sportsco group that
tried to buy" the Blue Jays, but "instead wound up" with
SkyDome. Gillick said that his "connection with Sportsco
was over 'at this point'" (Toronto GLOBE & MAIL, 10/26).
THE MARKETING SHUFFLE: BRANDWEEK's Terry Lefton reports
that MAVA HEFFLER is joining CT-based Cendant's NetMarket.
com as Senior VP/Marketing. Heffler was MasterCard Int'l
VP/Global Promotions & Sponsorships and "directed" its World
Cup efforts. Meanwhile, MIKE MCCANN is "leaving" Pepsi
Sports & Entertainment to become CMO at Internet start-up
Awards.com (BRANDWEEK, 10/25 issue)....BOB MOORE has
succeeded CHUCK MCBRIDE as Creative Dir for Wieden &
Kennedy's Nike account (ADWEEK, 10/25 issue)....STEVEN
NELSON will join NC-based Wakefield Group as Managing Dir.
Nelson recently served as GM of NBC/Quokka Ventures
(Wakefield Group)....DWAYNE HARRISON has been named Manager,
Sports Media Relations for the NBA. Harrison was previously
assistant SID at Duke Univ. (THE DAILY).
