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Sponsorships Advertising Marketing

NFL MARKET WATCH: BUCS TAP PR FIRM; RALLY SPONSORS RAMS

          The Bucs have named FL-based PR firm Pecora & Guitar
     "as the NFL team's agency of record," according to Jill
     Krueger of the ORLANDO BUSINESS JOURNAL.  The move "marks
     the first time" the team has hired an outside agency. 
     Financial details of the six-month contract "were not
     disclosed." Krueger: "While it may seem odd to have selected
     an Orlando firm, increasing the team's Orlando presence has
     been part of its overall strategy since the Glazer family
     took over the team" (ORLANDO BUSINESS JOURNAL, 10/18 issue). 
          BARBARO'S ON THE CASE: In New Orleans, John DeShazier
     profiled NFL uniform "inspector" Gary Barbaro, one of a
     group hired by the NFL to enforce the league's uniform
     equipment code.  Barbaro: "I think the biggest fine would be
     for the bandannas with the tails sticking out of the helmet. 
     And the reason is because of the possible gang connotation." 
     Each inspector is a former NFL player who lives in an NFL
     city and receives $350 per game and a performance bonus at
     the end of season (New Orleans TIMES-PICAYUNE, 10/21).
          RALLYING AROUND THE RAMS: QSR Rally's Hamburgers has
     become an official sponsor of the Rams and will run full
     marketing and radio support beginning with Sunday's game.  
     Rally's logo will be featured on the stadium's Jumbotron for
     one full quarter at every home game and appear on the screen
     for two instant replays.  The radio package will begin with
     30-second spots on KSD-FM Radio, the team's flagship station
     (Rally's).  In related news, St. Louis' Jim Thomas reported
     that the Rams have "met NFL sellout requirements for the
     rest of their home schedule" (S.L. POST-DISPATCH, 10/19).
          THEY'RE A BREW....HOUSE: Detroit's Big Buck Brewery &
     Steakhouse has signed Lions DT Luther Elliss and DE Robert
     Porcher as promotion spokespersons through 2002 (Big Buck). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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