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DRAW OF COWBOYS HELPS "MNF" TOP ALCS IN OVERNIGHT RATING

          Last night's Game Five of the Yankees-Red Sox ALCS
     earned a 11.3/18 preliminary overnight Nielsen rating on
     Fox, up 1% from the comparable NLCS Padres-Braves Game Five
     last year, also on Fox.  The game earned a 25.1/39 local
     rating in N.Y. and a 32.0/51 in Boston (THE DAILY).    
          AGAINST NFL: ABC earned a 12.3/19 preliminary overnight
     rating for last nights Cowboys-Giants "MNF" game (THE
     DAILY).  In Dallas, Tim Cowlishaw, on the "MNF" games: "Who
     knows what the TV ratings will say, but if Monday Night
     Football maintains its place in the top 10 this season with
     the games it's offering, maybe that's an indictment of the
     entire nation."  More Cowlishaw: "Are your remote controls
     lost in the couch cushions?  What in the name of Ally McBeal
     are you people thinking?" (DALLAS MORNING NEWS, 10/19).
          EVERY DAY IS NOT LIKE SUNDAY: USA TODAY's Rudy Martzke
     notes that NBC's 13.2/22 overnight rating for Sunday's
     Braves-Mets Game Five was the "highest for an afternoon LCS
     game in 12 years."  The combined 11.1 average rating for the
     LCS on Sunday was up 14% over last year.  National ratings
     for the LCS are up 22% (USA TODAY, 10/19).  In N.Y., Richard
     Sandomir writes that the rating for WNBC-NY during the
     conclusion of the Braves-Mets Sunday was a 36.9/52. 
     Sandomir: "That kind of single-minded focus on one program
     is rarely seen except in mega events" (N.Y. TIMES, 10/19).
     In DC, Lisa de Moraes writes that Sunday's game "proved to
     be a ratings boon for NBC, as the game averaged about 16
     million viewers" (WASHINGTON POST, 10/19).  DAILY VARIETY's
     Tom Bierbaum writes that "it's turning into one of the all-
     time great autumns for sports, making it tough for TV's best
     entertainment offerings to compete with the on-the-field
     fireworks."  Led by Sunday's NLCS Game Five, MLB's
     postseason "dominated" the October 11-17 primetime ratings,
     "advancing NBC to the easiest weeklong ratings victory for
     any net since at least last spring and allowing Fox to climb
     out of the Big Four cellar for the first time this season." 
     Bierbaum: "Football is losing some momentum vs. baseball,
     but is still up solidly this fall" (DAILY VARIETY, 10/19).  
          LOCAL ANGELS: More than 33,000 NJ homes and businesses
     lost their cable service on Sunday "just as the" Mets were
     about to win Game Five of the NLCS.  Comcast Cable of the
     Meadowlands blamed the 13-minute power outage on a "power
     failure" (Bergen RECORD, 10/19).  In Boston, WFTX-Fox earned
     a Red Sox season "high" rating of a 38.3/54 with Yankees-Red
     Sox Game Four, with "peaks" of 43.5/62.  Saturday's Game
     Three eared a 33.0/63 (BOSTON HERALD, 10/19). 
          A BIT OF HYPERBOLE FROM "WAR-TORN" FENWAY: In Boston,
     Howard Manly writes that he will miss Fox's MLB broadcasts.
     NBC has the World Series, and "while their excellence is an
     acquired taste, their style is more officious, more network-
     of-record."  Manly: "Fox is more tabloid, more willing to
     have fun than any other network.  It can go overboard at
     times, but for the most part, its coverage is thorough,
     opinionated, and humorous" (BOSTON GLOBE, 10/19). In N.Y.,
     Bob Raissman reviews NBC's Bob Costas' performance during
     Sunday's 15-inning game and writes, "Costas' Sunday's call
     was all about nuance.  All about knowing when to pump up the
     volume, when to slide in the humor, when to milk the emotion
     and when to trade insights with [Joe] Morgan" (N.Y. DAILY
     NEWS, 10/19).  NEWSDAY's Steve Zipay writes that Costas "has
     risen to the occasion for the NLCS, as we expected"
     (NEWSDAY, 9/18).  In IL, Tim Cronin writes that Fox, NBC and
     ESPN "have done an overwhelmingly terrific job capturing the
     drama, excitement and even the beauty of the [postseason]
     games.  With rare exception, we've seen the right replays
     when controversy arose.  The commentary has matched the
     pictures."  Cronin: "The one area in which Fox shines over
     NBC is the use of sound. ... NBC can rally with an audibly
     better World Series" (DAILY SOUTHTOWN, 10/19).
          SHOULD MLB CHANGE LIMIT ON GAME HIGHLIGHTS? In
     Baltimore, Milton Kent notes the two-minute limit for LCS
     game highlights on sports news shows and writes, "Viewers
     have Major League Baseball to thank for that, since ESPN and
     all the other sports news shows continue to be shackled by
     time limits on the length of highlight packages. ... [and]
     you, the viewer, take the loss" (Baltimore SUN, 10/19).  

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