On Location Bringing Super Bowl Events In-House Nitro World Games Returning Next June National Finals Rodeo Sellout Streak Hits 300 Attendance For Conference Title Games An Issue CFP Participants Get Massive Gift Haul NBC Signs Eight-Year Deal With USA Track & Field MLB Refutes Report '17 Will Be Final WBC Source: NFL Considers Ending "Thursday Night Football" Audi FIS Ski World Cup At Killington Draws Big Crowds NBC, Not NBCSN, To Air NHL All-Star Game
WHAT DRAWS SPONSORS TO THESE GAMES? MAYBE IT WAS THE ROSES
Published October 18, 1999
Octagon is "seeking $350,000 to $500,000 for title sponsorship of the Millrose Games, which it acquired from IMG," according to Terry Lefton of BRANDWEEK. Octagon's John Guppy said that "sponsor benefits include four units in an NBC-televised highlights show, hospitality, tickets, inclusion in an outdoor ad campaign preceding the event, and branding on a new floor being purchased for the event." Virtual signage is being considered (BRANDWEEK, 10/18). GORGE IN THE JUNGLE: The Subaru Gorge Games will be held July 8-15, 2000 at the Gorge River and Mt. Hood and be televised on NBC on September 3 and 10. Both event Founder Limitless Events & Marketing and Octagon Worldwide will provide event and marketing support (Octagon).