NFL TV Viewership Through Week 8 New Ads Promote NBC's Streaming Platform Rebranded Memphis Open Cuts Ticket Prices ASU, IMG Officially Part Ways WTA Finals Exceed Allaster's Expectations Loctite Getting Into Super Bowl IMG To Countersue ASU If Resolution Not Reached PBR Gets Bump From Retiring Bull Arizona State Ends Deal With IMG College Weir, Lipinski To Be NBC's Top Figure Skating Team
Upcoming Conferences and Events
WHAT DRAWS SPONSORS TO THESE GAMES? MAYBE IT WAS THE ROSES
Published October 18, 1999
Octagon is "seeking $350,000 to $500,000 for title sponsorship of the Millrose Games, which it acquired from IMG," according to Terry Lefton of BRANDWEEK. Octagon's John Guppy said that "sponsor benefits include four units in an NBC-televised highlights show, hospitality, tickets, inclusion in an outdoor ad campaign preceding the event, and branding on a new floor being purchased for the event." Virtual signage is being considered (BRANDWEEK, 10/18). GORGE IN THE JUNGLE: The Subaru Gorge Games will be held July 8-15, 2000 at the Gorge River and Mt. Hood and be televised on NBC on September 3 and 10. Both event Founder Limitless Events & Marketing and Octagon Worldwide will provide event and marketing support (Octagon).