WHAT DRAWS SPONSORS TO THESE GAMES? MAYBE IT WAS THE ROSES

          Octagon is "seeking $350,000 to $500,000 for title
     sponsorship of the Millrose Games, which it acquired from
     IMG," according to Terry Lefton of BRANDWEEK.  Octagon's
     John Guppy said that "sponsor benefits include four units in
     an NBC-televised highlights show, hospitality, tickets,
     inclusion in an outdoor ad campaign preceding the event, and
     branding on a new floor being purchased for the event." 
     Virtual signage is being considered (BRANDWEEK, 10/18). 
          GORGE IN THE JUNGLE: The Subaru Gorge Games will be
     held July 8-15, 2000 at the Gorge River and Mt. Hood and be
     televised on NBC on September 3 and 10.  Both event Founder 
     Limitless Events & Marketing and Octagon Worldwide will
     provide event and marketing support (Octagon).