IndyCar Sets New Orleans Race Date WTA Proposing New Team Event America's Cup Wanted 10K Rooms From San Diego Connecticut Open Sees Attendance Increase Boston In Talks For IndyCar Race Heat Mars Otherwise Positive DIS Rallycross Debut IMG Re-Signs Tennis Agent Fernando Soler Little Caesars Pizza Bowl Canceled Key Biscayne Tennis Tourney Renamed LPGA Returning To Mission Hills In '15
Upcoming Conferences and Events
WHAT DRAWS SPONSORS TO THESE GAMES? MAYBE IT WAS THE ROSES
Published October 18, 1999
Octagon is "seeking $350,000 to $500,000 for title sponsorship of the Millrose Games, which it acquired from IMG," according to Terry Lefton of BRANDWEEK. Octagon's John Guppy said that "sponsor benefits include four units in an NBC-televised highlights show, hospitality, tickets, inclusion in an outdoor ad campaign preceding the event, and branding on a new floor being purchased for the event." Virtual signage is being considered (BRANDWEEK, 10/18). GORGE IN THE JUNGLE: The Subaru Gorge Games will be held July 8-15, 2000 at the Gorge River and Mt. Hood and be televised on NBC on September 3 and 10. Both event Founder Limitless Events & Marketing and Octagon Worldwide will provide event and marketing support (Octagon).