U.S. World Cup Tune-Up A Coup For Jacksonville Chicago Marathon Suffers Registration Setback Ticket Sales Up For Big Ten Tournament IMS Offers New "Glamping" Packages Springsteen To Headline Final Four Concert Bettman Weighs Minnesota Outdoor Game CIAA Tourney To Stay In Charlotte New Nationwide Basketball Tourney Announced NHL's Stadium Series Game At Soldier Field Praised Honda Classic Draws Big Crowds
Upcoming Conferences and Events
WHAT DRAWS SPONSORS TO THESE GAMES? MAYBE IT WAS THE ROSES
Published October 18, 1999
Octagon is "seeking $350,000 to $500,000 for title sponsorship of the Millrose Games, which it acquired from IMG," according to Terry Lefton of BRANDWEEK. Octagon's John Guppy said that "sponsor benefits include four units in an NBC-televised highlights show, hospitality, tickets, inclusion in an outdoor ad campaign preceding the event, and branding on a new floor being purchased for the event." Virtual signage is being considered (BRANDWEEK, 10/18). GORGE IN THE JUNGLE: The Subaru Gorge Games will be held July 8-15, 2000 at the Gorge River and Mt. Hood and be televised on NBC on September 3 and 10. Both event Founder Limitless Events & Marketing and Octagon Worldwide will provide event and marketing support (Octagon).