U.S. Wins Its First World Baseball Classic Tickets Tough To Come By For K.C. Regional Int'l Champions Cup Gears Up For Fifth Iteration WME Plans To Keep Miami Open In Key Biscayne U.S. Advances To WBC Final After Win Over Japan Aspen Draws Praise As Host Of FIS World Cup Finals Confederate Protesters Show Up At NCAA Event WBC Sets Attendance Record Before Semis Arnold Palmer Invitational Deemed Success Breeders' Cup Officials Visit Laurel Park
WHAT DRAWS SPONSORS TO THESE GAMES? MAYBE IT WAS THE ROSES
Published October 18, 1999
Octagon is "seeking $350,000 to $500,000 for title sponsorship of the Millrose Games, which it acquired from IMG," according to Terry Lefton of BRANDWEEK. Octagon's John Guppy said that "sponsor benefits include four units in an NBC-televised highlights show, hospitality, tickets, inclusion in an outdoor ad campaign preceding the event, and branding on a new floor being purchased for the event." Virtual signage is being considered (BRANDWEEK, 10/18). GORGE IN THE JUNGLE: The Subaru Gorge Games will be held July 8-15, 2000 at the Gorge River and Mt. Hood and be televised on NBC on September 3 and 10. Both event Founder Limitless Events & Marketing and Octagon Worldwide will provide event and marketing support (Octagon).