A survey conducted by Myers Group asked 124 marketing,
ad and other execs from regional and national advertisers
"what media companies are most appealing to marketers
seeking long-term marketing relationships?" AOL, Time
Warner and Turner Broadcasting placed first, second and
third, respectively. ESPN came in fifth (AD AGE, 10/11).
POWERBAR TO THE PEOPLE: PowerBar has become a sponsor
of the U.S. Professional Volleyball League. The company
will provide a complete line of nutritional energy products
to the league's athletes (USPV).
WILL KIDS SHUN THE DEW! CNBC's Tyler Mathisen cited a
report in today's Wall Street Journal that there "is a
widespread rumor among teenagers that the yellow dye in
Mountain Dew lowers sperm count. Some teenagers worry about
infertility later in life, but others hold the dangerous
belief that the soda actually works as a contraceptive."
PepsiCo denied the rumor ("Business Center," CNBC, 10/13).
JOB SITE ON SUPER BOWL: Included in job site
Kforce.com's multimillion-dollar ad campaign are four spots
on ABC's broadcast of Super Bowl XXXIV (AD AGE, 10/14).